The New AI Search Rules for Your Career Site

About this episode

James Ellis discusses how employers can optimize their career sites for the new AI search ecosystem.

“If someone asks ChatGPT, Claude, Copilot, or Google’s AI features, “Where are great places to work in Chicago if I’m an engineer?” your company does not get considered because you have nice values copy. You get considered because the system can find you, understand you, and trust what it finds.” That was written by employer brand expert James Ellis and he joins me now on the show to talk about how employers should be crafting their career sites to be found inside the new AI ecosystem. Questions Its a new age James when it comes to career site SEO set the stage on where we came from and where we are in 2026? Lets run through your recent post starting with #1 Give your company a real entity home page, what do you mean by that? Make your claims auditable…? Build durable pages, not just disposable job posts..? Publish explicit Q&A pages..? Fresh matters. Fake fresh does not….? Start measuring citation visibility, not just traffic…explain. Where can people go to learn more about you and your services? LINK: https://choosable.ai/how-employer-branding-gets-found-by-chatgpt-claude-and-ai-search Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Chris Russell

Guest: James Ellis

Topics covered

• AI search
• career site SEO
• employer branding
• job postings
• citation visibility

Keywords

• AI search
• career site
• SEO
• employer branding
• job posts
• citation visibility
• Chicago
• 2026

Mentioned in this episode

Organizations: ChatGPT, Claude, Copilot, Google, choosable.ai

Places: Chicago, 2026

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