About this episode

Michael J. Maher and Justin Stoddart discuss how to generate more referrals from fewer, but more strategic relationships.

Title: The Upstream Strategy for Getting More Referrals from Fewer People Host: Michael J. Maher Guest: Justin Stoddart Description: What if getting more referrals did not require building more relationships, but building the right relationships? In this episode, Michael J. Maher sits down with Justin Stoddart, author of *The Upstream Model* and host of *Built on Referrals*, to reveal how professionals can generate more referrals from fewer people. Justin explains how to identify "upstream" partners: trusted professionals who are already serving your future clients before those clients ever need you. For real estate agents, these partners may include financial advisors, CPAs, estate attorneys, lenders, architects, interior designers, roofers, and other professionals who learn about important life changes before an agent does. You'll discover how to approach potential partners without appearing transactional, use three-way text introductions to establish trust, uncover the problems your partners need solved, and progress from solicitor to vendor, peer, mentor, and ultimately, leader. Michael and Justin also explore why nurturing a powerful referral source can be more valuable than…

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