About this episode

Anna Lundberg explores the underlying beliefs that lead solopreneurs to procrastinate on their to-do lists.

You know the email you should send. The price you should charge. The post you've been sitting on for two weeks. Anna Lundberg goes one layer underneath the to-do list to look at the beliefs - formed long before you started your business - that are quietly running the show. Success scripts aren't discipline failures. When you know exactly what to do and still don't do it, the problem almost certainly isn't a productivity system. It's a belief that's been running quietly in the background since school, a first job, or the corporate culture you came from. Selling feels icky because of the story, not the act. If you believe selling is pushy or sleazy, no script or sales training will help. The belief filters through everything - the energy you bring, the words you choose, whether you hit send at all. The imagined audience is mostly fictional. The old colleagues you're worried about judging your LinkedIn posts? Most of them aren't watching. And the ones who are, are probably curious - or a little envious. Naming the script is the first step. Once you can see the belief clearly - where it came from, whether it still serves you - you have a choice about it. Still not easy, but it is a…

People in this episode

Host: Anna Lundberg

Topics covered

• solopreneurs
• procrastination
• beliefs
• to-do list
• success scripts
• selling

Keywords

• solopreneurs
• procrastination
• beliefs
• success scripts
• selling
• productivity
• mindset

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• RS396 - Peer Support for Solopreneurs: Why the Right Room Beats More Advice · June 1, 2026 · 13 min
• RS395 - Authentic business building with Nick Whitnell · May 25, 2026 · 42 min
• RS394 - The hunger for real connection: why community is a competitive advantage · May 18, 2026 · 16 min

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