About this episode

The episode discusses how AI is transforming the way customers find auto repair shops and the importance of adapting to these changes for online visibility.

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Artificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don't adapt risk becoming invisible online. Carm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success. What You'll Learn Why optimizing your Google Business Profile remains the most important step for local AI search visibility. How AI platforms like ChatGPT and Google's Gemini use consistent business listings to recommend local repair shops. Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever. How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability. What "Google jail" is, how AI is filtering reviews, and why violating…

People in this episode

Host: Carm Capriotto

Guests: Heather Myers, Connor Tracy

Topics covered

• AI in auto repair
• local marketing
• Google Business Profile
• search visibility
• consumer behavior
• online presence

Keywords

• AI search
• auto repair
• local marketing
• Google Business Profile
• NAP information
• social media
• online reviews

Sponsors

NAPA TRACS, Today's Class, Pit Crew Loyalty

Mentioned in this episode

Organizations: KUKUI

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