Stop Trying to Convince People (The Smarter Way to Lead Change)

Stop Trying to Convince People (The Smarter Way to Lead Change)

March 25, 2026 · 17 min

About this episode

In this episode, Shannon Jenkins discusses the challenges leaders face in communicating change effectively and the importance of storytelling in overcoming resistance.

💌 Get your guide on storytelling for communicating change here What if the resistance you’re facing… isn’t about the change itself, but how you’re communicating it? In this episode of RESONATE, I break down one of the most frustrating challenges leaders face: explaining a change clearly, logically, and convincingly - yet still getting pushback, silence, or slow execution. After working with hundreds of leaders across organisations like Nestlé, Nespresso, and IMD Business School, I’ve seen the...

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Host: Shannon Jenkins

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Organizations: Nestlé, Nespresso, IMD Business School

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