About this episode

Carly and Scott interview Donna Lucas about building a brand that supports long-term fundraising growth.

In this episode of The Responsive Lab, Carly and Scott sit down with Donna Lucas, Chief Marketing and Development Officer at Joni and Friends. Donna spent decades in consumer products marketing at ...

People in this episode

Hosts: Carly, Scott

Guest: Donna Lucas

Topics covered

• branding
• fundraising
• non-profit marketing
• long-term growth
• consumer products

Keywords

• branding
• fundraising growth
• non-profit
• marketing strategies
• consumer products

Mentioned in this episode

Organizations: Joni and Friends

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