Empowering Retail: Why Real‑Time Personalisation Matters - Lobyco Episode 2

About this episode

This episode discusses the importance of real-time personalisation in retail with insights from Marcus Hecht Henriksen of Lobyco.

In this episode, we’re joined by Marcus Hecht Henriksen from Lobyco to unpack why being dynamic, real‑time, and personal is no longer optional for retailers. Drawing on insights from The Great Retail Reckoning, we explore what true personalisation really looks like - and where retailers can realistically start without overcomplicating things. Lobyco website Retail NZ is the peak body for New Zealand retailers. We’re here to make sure the voice of retailers is heard and help make running a bus...

People in this episode

Host: Retail NZ

Guest: Marcus Hecht Henriksen

Topics covered

• real-time personalisation
• retail dynamics
• customer experience
• personalisation strategies
• retail challenges

Keywords

• real-time
• personalisation
• retail
• customer experience
• Lobyco
• The Great Retail Reckoning

Mentioned in this episode

Organizations: Lobyco, Retail NZ

Books & works: The Great Retail Reckoning

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