About this episode

This episode discusses the importance of real-time personalisation in retail with insights from Marcus Hecht Henriksen of Lobyco.

In this episode, we’re joined by Marcus Hecht Henriksen from Lobyco to unpack why being dynamic, real‑time, and personal is no longer optional for retailers. Drawing on insights from The Great Retail Reckoning, we explore what true personalisation really looks like - and where retailers can realistically start without overcomplicating things. Lobyco website Retail NZ is the peak body for New Zealand retailers. We’re here to make sure the voice of retailers is heard and help make running a bus...

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