REV On Air: David Pearson on Turning an Iconic Business Regenerative

REV On Air: David Pearson on Turning an Iconic Business Regenerative

March 4, 2026 · 51 min

About this episode

Cora Hilts interviews David Pearson about his vision for transforming Joseph Phelps Vineyards into a regenerative business.

Cora Hilts travelled to Napa, California to sit down with the CEO of one of the world’s most beloved wine vineyards – Joseph Phelps. David Pearson was brought in to lend his visionary taste and decades of experience to this iconic brand right after it was acquired by LVMH. He has come with the goal of turning the vineyards into a regenerative haven, now focusing on farming as much as the wine itself. Cora asks him if luxury can ever truly be sustainable, and if there is a place for big business in the small world of permaculture. The History of Joseph Phelps Original founder Joe Phelps left an incredible legacy: estate vineyards in some of Napa Valley and Sonoma Coast’s finest appellations. Today, the winery owns and farms 525 acres of vines across 11 estate vineyards, including St. Helena, Rutherford, Oakville, Stags Leap District, Oak Knoll District, South Napa, Carneros, and Freestone. Strategically chosen over many decades, each vineyard has its own personality and brings a different characteristic to the wines. Joe’s vision is preserved and protected for future generations. Joseph Phelps Vineyards is proudly a certified Napa Green Winery and part of the Napa Valley Land…

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