
An RIA Marketing Playbook: How Three Top RIAs are Re-Writing the Rules of Advisor Marketing
From RIA+ by Mark Bruno
October 15, 2025 · 55 min · Season 2 · Episode 8
About this episode
Mark Bruno interviews top marketers in the RIA industry about their unique approaches to marketing.
In this episode of RIA+, Emigrant's Mark Bruno interviews three of the top marketers in the RIA industry: Michelle Panzera, Director of Marketing at Evensky & Katz | Foldes; Tyler Resh, Chief Growth Officer at SteelPeak Wealth Management; and Michele Welsh, Chief Marketing Officer at Verdence Capital Advisors. This wide-ranging episode covers their personal journeys into their current roles, while also exploring their unique approaches to brand marketing - and individual advisor marketing...
People in this episode
Host: Mark Bruno
Guests: Michelle Panzera, Tyler Resh, Michele Welsh
Topics covered
- RIA marketing
- advisor marketing
- brand marketing
- personal journeys
- industry insights
Keywords
- RIA
- marketing
- advisors
- branding
- growth strategies
Mentioned in this episode
Organizations: Evensky & Katz | Foldes, SteelPeak Wealth Management, Verdence Capital Advisors
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