An RIA Marketing Playbook: How Three Top RIAs are Re-Writing the Rules of Advisor Marketing

An RIA Marketing Playbook: How Three Top RIAs are Re-Writing the Rules of Advisor Marketing

From RIA+ by Mark Bruno

October 15, 2025 · 55 min · Season 2 · Episode 8

About this episode

Mark Bruno interviews top marketers in the RIA industry about their unique approaches to marketing.

In this episode of RIA+, Emigrant's Mark Bruno interviews three of the top marketers in the RIA industry: Michelle Panzera, Director of Marketing at Evensky & Katz | Foldes; Tyler Resh, Chief Growth Officer at SteelPeak Wealth Management; and Michele Welsh, Chief Marketing Officer at Verdence Capital Advisors. This wide-ranging episode covers their personal journeys into their current roles, while also exploring their unique approaches to brand marketing - and individual advisor marketing...

People in this episode

Host: Mark Bruno

Guests: Michelle Panzera, Tyler Resh, Michele Welsh

Topics covered

  • RIA marketing
  • advisor marketing
  • brand marketing
  • personal journeys
  • industry insights

Keywords

  • RIA
  • marketing
  • advisors
  • branding
  • growth strategies

Mentioned in this episode

Organizations: Evensky & Katz | Foldes, SteelPeak Wealth Management, Verdence Capital Advisors

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