🍟 Five Guy’s Fry Cup Scandal, Ferrari’s $640K Luce Fiasco, GTA 6’s $3 Billion Launch

🍟 Five Guy’s Fry Cup Scandal, Ferrari’s $640K Luce Fiasco, GTA 6’s $3 Billion Launch

July 16, 2026 · 20 min

About this episode

The episode discusses the $3 billion pre-orders for Grand Theft Auto 6, Ferrari's Luce EV sales issues, and a controversy surrounding Five Guys' fry cups.

⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE 🛞 Did pre-sales of Rockstar’s GTA 6 really hit $3 billion in 1 hour? (at 01:22) 🪫 The $640K Ferrari Luce: a hit stuck in neutral, or a serious misfire? (07:06) 🤯 The greasy backlash over Five Guys' beloved fry cups (10:25) 🤓 Meta’s paywall for a hearing boost built into its smart glasses (14:21) ⚽️ David Beckham makes bank on overexposure—but is it at brands’ expense? (16:16) 💩 goodwipe’s “Scentsational Summer” campaign is a stinker (on purpose) (17:30) Approximately 20 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

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