About this episode

The episode discusses the impact of World Cup advertising on brands and explores various marketing strategies while touching on box office trends and the auto industry.

📺 World Cup mania has come to marketing, and the Ricks are scouting out the spots that are scoring big—from brands like Lays, BofA, Michelob ULTRA, Apple and more. Plus: Our Spidey-senses are tingling over this summer’s box office pre-sales champ, the rough road ahead for US auto brands, and more. IN THIS EPISODE 🏟️ What happens when the World Cup comes to town (at 01:00) 🚌 Jump in, Lays lovers, we’re going band-wagoning (72andSunny) (03:39) 🏦 BofA fuels brandamonium via Fan Bands (Octagon) (06:11) 🍺 Michelob ULTRA attempts a Superior Match via Matrix-style futbol (BBDO) (09:03) 🍎 Apple and Vini Jr. tune out the world in an unintuitive spot (Apple) (11:14) 👟 Adidas’ “Backyard Legends” brings the star power (LOLA USA) (12:04) 🤫 What does Gen Z trust more than social media for product info? (14:57) 🚗 Is the joy ride over for US auto brands? What’s next, by the numbers (16:36) 🎬 Peter Parker appears to be this summer’s box office champ in pre-sales (17:53) Approximately 19 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

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