Harrison Rose, Co-Founder at GoodFit on Mapping Your Market, Modern Go To Market, and Lessons from Building Paddle

About this episode

Harrison Rose discusses market mapping and go to market strategies based on his experiences with Paddle and GoodFit.

Harrison Rose co-founded Paddle, one of the UK’s standout B2B billing and payments companies. Now he is building GoodFit, a go to market platform helping teams prioritise the right accounts, at the right time, with the right data. In this episode, Harrison breaks down a simple idea most teams still get wrong: before you buy another shiny GTM tool, make sure you are actually selling to qualified customers. He shares how Paddle approached go to market from first principles, why the “execution l...

People in this episode

Guest: Harrison Rose

Topics covered

• go to market
• B2B billing
• payments
• qualified customers
• market mapping
• entrepreneurship

Keywords

• Harrison Rose
• GoodFit
• Paddle
• go to market
• B2B
• billing
• payments
• qualified customers

Mentioned in this episode

Organizations: GoodFit, Paddle

Places: UK

More episodes of Riding Unicorns: Venture Capital | Entrepreneurship | Technology

• The Future of Finance is AI-Native: Jonathan Sanders, CEO of Light, on Organic Software, AI Agents, and Rebuilding Business Finance · June 10, 2026 · 29 min
• Steve Domin, Founder & CEO @ Duffel – Rebuilding Travel Infrastructure, Surviving COVID, and the Future of API-First Companies · May 20, 2026 · 26 min
• Building the backbone of AI with Mahdi Yahya, Co-Founder @ Radiant on Compute, Power and the Future of Infrastructure · May 13, 2026 · 27 min
• Charlotte Palmer, VP of Venture Capital at Integra Global Advisors on Backing Emerging Managers, Access, and Venture Fundraising · May 6, 2026 · 30 min
• Inside Fuse Energy: Alan Chang on Building a $5B Energy Giant and Chasing £1B ARR · April 29, 2026 · 21 min
• What Makes a Top VC Fund Today? Dave Neumann at Schroders Capital on LP Thinking, DPI and Venture Returns · April 22, 2026 · 28 min