Harrison Rose, Co-Founder at GoodFit on Mapping Your Market, Modern Go To Market, and Lessons from Building Paddle
About this episode
Harrison Rose discusses market mapping and go to market strategies based on his experiences with Paddle and GoodFit.
Harrison Rose co-founded Paddle, one of the UK’s standout B2B billing and payments companies. Now he is building GoodFit, a go to market platform helping teams prioritise the right accounts, at the right time, with the right data. In this episode, Harrison breaks down a simple idea most teams still get wrong: before you buy another shiny GTM tool, make sure you are actually selling to qualified customers. He shares how Paddle approached go to market from first principles, why the “execution l...
People in this episode
Guest: Harrison Rose
Topics covered
- go to market
- B2B billing
- payments
- qualified customers
- market mapping
- entrepreneurship
Keywords
- Harrison Rose
- GoodFit
- Paddle
- go to market
- B2B
- billing
- payments
- qualified customers
Mentioned in this episode
Organizations: GoodFit, Paddle
Places: UK
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