Why "AI Visibility" is critical for your brand with James Cadwallader, Co-Founder & CEO at Profound
About this episode
James Cadwallader discusses the impact of AI on branding and information retrieval.
James and Hector sit down with James Cadwallader, CEO and Co Founder of Profound, to unpack how AI is reshaping the internet and what that means for every brand on the planet. James explains why large language models are not just a new interface, but a fundamental platform shift in how people retrieve information. Instead of humans clicking blue links, user agents now visit the web on our behalf, read content, and answer questions directly. Profound sits in the middle of this change, helping ...
People in this episode
Host: Hector
Guest: James Cadwallader
Topics covered
- AI Visibility
- branding
- large language models
- information retrieval
- internet transformation
Keywords
- AI
- branding
- large language models
- internet
- information retrieval
- user agents
- Profound
Mentioned in this episode
Organizations: Profound
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