Why "AI Visibility" is critical for your brand with James Cadwallader, Co-Founder & CEO at Profound

About this episode

James Cadwallader discusses the impact of AI on branding and information retrieval.

James and Hector sit down with James Cadwallader, CEO and Co Founder of Profound, to unpack how AI is reshaping the internet and what that means for every brand on the planet. James explains why large language models are not just a new interface, but a fundamental platform shift in how people retrieve information. Instead of humans clicking blue links, user agents now visit the web on our behalf, read content, and answer questions directly. Profound sits in the middle of this change, helping ...

People in this episode

Host: Hector

Guest: James Cadwallader

Topics covered

• AI Visibility
• branding
• large language models
• information retrieval
• internet transformation

Keywords

• AI
• branding
• large language models
• internet
• information retrieval
• user agents
• Profound

Mentioned in this episode

Organizations: Profound

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