10.01 – Jesse van Breugel – Authority Figures and Linkedin Expert
From Rising Tide Startups by Rising Tide
January 19, 2026 · 39 min
About this episode
Jesse van Breugel discusses his journey to becoming a LinkedIn expert and the importance of consistency in content creation.
Consistency is Key. Most people spend weeks overthinking their first LinkedIn post, waiting for the perfect idea or brand. Jessie Van Bruegel believes that the approach is backwards. As a content strategist and creator who’s posted daily on LinkedIn for nearly four years, he’s built a business helping experts productize their knowledge into scalable info offerings, backed by purple-branded visuals that are hard to miss. In this episode of Rising Tide Startups, host Kevin Prewett talks with Jessie about quitting a tech unicorn job in Amsterdam during the pandemic and becoming one of LinkedIn’s most recognizable voices. After struggling to monetize on Twitter despite building 10,000 followers, Jessie committed to a 30-day LinkedIn streak in April 2022. He’s still going, and that consistency has helped drive millions in revenue for his clients. Jessie breaks down why the hook matters most, how he separates ideation from creation to keep content sustainable, and why “the things only you can say” will be the differentiator in 2026. He also shares his Monday scheduling routine, his authority-content formula, and what’s behind his lead magnet posts, including how 40% now hit 1,000+…
People in this episode
Host: Kevin Prewett
Guest: Jesse van Breugel
Topics covered
- LinkedIn strategy
- content creation
- personal branding
- entrepreneurship
- monetization
Keywords
- content strategy
- monetization
- personal branding
- entrepreneurship
Mentioned in this episode
Organizations: LinkedIn, Twitter
Places: Amsterdam
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