9.17 – Amber Goetz – The Active Media
From Rising Tide Startups by Rising Tide
December 19, 2025 · 37 min
About this episode
Amber Goetz shares her journey from corporate life to entrepreneurship and discusses the impact of AI on SEO and local business strategies.
Most employees talk about leaving the corporate world someday. Amber Goetz didn’t just talk about it, she actually did it. Her path there was anything but typical. Before building her SEO agency, she spent years as a programmer, TV host, and stunt driver, racing cars and motorcycles for commercials and television. Later, she walked away from a secure marketing job to rebuild her own agency on her own terms. In this episode of Rising Tide Startups, Amber shares why the slow pace and red tape of corporate life finally pushed her back into entrepreneurship. She runs The Active Media, an SEO and web development agency that helps businesses jump from being buried in search results to showing up where customers actually click and call. She explains how AI tools like ChatGPT and Gemini have changed how people search, why keyword-based pricing no longer works, and how she now builds campaigns around effort, aggressiveness, and real outcomes. Amber talks about how local service businesses can win against bigger brands by treating their Google Business Profile like a true storefront, and why clear communication and strong boundaries with clients keep her business from feeling like a job…
People in this episode
Host: Rising Tide
Guest: Amber Goetz
Topics covered
- entrepreneurship
- SEO
- AI tools
- local business strategy
- marketing
- career transition
Keywords
- Amber Goetz
- SEO agency
- AI tools
- Google Business Profile
- entrepreneurship
- marketing strategies
Mentioned in this episode
Organizations: The Active Media, ChatGPT, Gemini
Places: southern Utah
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