Targeted Support: the start of a new advice era S8E3

Targeted Support: the start of a new advice era S8E3

From Risk & Regulation Rundown by PwC UK

March 19, 2026 · 21 min · Season 8 · Episode 3

About this episode

The episode discusses the impact of targeted support on consumers and firms within the FCA's agenda to enhance consumer outcomes and retail participation in capital markets.

Host Tessa Norman is joined by PwC Directors Andrew Strange and Ian Ody to unpack how targeted support will impact consumers and firms, and how it fits into the FCA’s wider agenda to improve consumer outcomes and expand retail participation in capital markets. Our expert guests discuss the strategic choices firms face, from identifying use cases and customer segments, to navigating conduct risks and evolving their offering over time. We also look ahead to how data, AI and evolving business models could reshape the advice and guidance landscape over the coming years, and why targeted support may be just the starting point of a much broader transformation. To find out more, please contact any of our speakers at tessa.norman@pwc.com , ian.w.ody@pwc.com or andrew.p.strange@pwc.com . You can also access our risk and regulation insights on our website at: https://www.pwc.co.uk/industries/financial-services/understanding-regulatory-developments.html

People in this episode

Host: Tessa Norman

Guests: Andrew Strange, Ian Ody

Topics covered

  • targeted support
  • consumer outcomes
  • capital markets
  • conduct risks
  • data
  • AI
  • business models

Keywords

  • FCA
  • strategic choices
  • customer segments
  • evolving business models

Mentioned in this episode

Products: S8E3

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