How To Build Gear That Solves Pain | Josh Sprague Slings Orange Mud at ROI #509
About this episode
Josh Sprague discusses the creation of Orange Mud and the importance of solving practical problems in endurance gear.
Running is already punishment with better shoes. In ROI Podcast® #509, Law Smith and Eric Readinger talk with Josh Sprague, owner/operator and founder of Orange Mud, the endurance gear company making hydration packs, running vests, biking packs, transition wraps, and outdoor gear for runners, cyclists, triathletes, mountain bikers, gravel riders, ultra runners, and other people who hear "24-hour race" and somehow do not immediately fake a hamstring injury. Josh built Orange Mud because the hydration packs he used were too tight, bounced around, caused chafing, and made running feel like a backpack had filed a workplace grievance against his torso. So he made his own. Fourteen years later, Orange Mud is still solving that same core problem: helping athletes carry fluid, gear, phones, calories, and post-race beer-garden money without turning their upper body into a friction crime scene. This one starts with practical product design, then takes the scenic route through SEC football smuggling economics, premium floppy flasks, Raiders fan brawls, secret backpack wine compartments, fake casts full of booze, organic street nuts, nicotine pouches, and the kind of R&D conversation…
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