ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

You were probably told to save money, build good credit, contribute to retirement accounts, work for several decades and eventually retire somewhere with a Costco membership and surprisingly strong opinions about thermostat settings. Mark Quann thinks that entire playbook deserves cross-examination. In ROI Podcast® #513, Law Smith and Eric Readinger talk with Mark Quann, founder of The Perfect Portfolio and author of Be Smart Pay Zero Taxes, about the wealth strategy known as Buy, Borrow, Die. Mark explains the basic idea: buy appreciating assets, avoid unnecessarily selling those assets, and potentially use loans secured by those investments to access liquidity instead. The conversation gets into margin loans, stocks and ETFs, real estate, life insurance, precious metals, Bitcoin, inflation, capital gains, financial education and why Mark believes wealthy investors think about debt differently. Law naturally stress-tests the strategy by asking how somebody should finance a cocaine habit. Somebody had to. Mark also explains why he's bullish on Bitcoin but considerably less affectionate toward the rest of crypto, why he questions conventional retirement and banking advice, and why he's teaching investment concepts to homeschool students young enough to still require permission to operate the toaster. His road into finance wasn't exactly Wharton-to-Goldman. Mark talks about dropping out of school, growing up poor, becoming a private investigator in Los Angeles, conducting workers' compensation surveillance, meeting Patrick Bet-David early in his career, becoming a financial advisor, writing books and eventually building The Perfect Portfolio. It's personal finance, investing, entrepreneurship, tax strategy, childhood LSD, private-investigator urine bottles and Eric somehow getting accused of racism. So, basically, Bloomberg with worse adult supervision. Guest: Mark Quann, The Perfect Portfolio Hosts: Law Smith, @LawSmithWorks, LawSmithWorks.com | Eric Readinger, @EricReadinger ROI Podcast®: @ROIshow, ROIshow.com Tocobaga: SolvingHow.com The description reflects subjects and claims actually discussed in the provided transcript and audio and not financial advice. Law Smith Instagram: @lawsmithworks. ROI's own posts consistently tag that account. X: @LawSmithWorks. YouTube: @LawSmithWorks. Facebook: Law Smith Works / @LawSmithWorks. LinkedIn: Law Smith / lawsmithworks. Eric Readinger Instagram: @ericreadinger. Facebook: Eric Readinger / ericreadinger. LinkedIn: Eric Readinger / eric-readinger. I found third-party indexing suggesting @ericreadinger on TikTok, but I could not first-party verify that account, so I would not put it in the episode metadata yet. ROI Podcast® Instagram: @roishow. YouTube: @roishow. Facebook: ROI Podcast / girthyroi. The URL still carries the old brand handle. LinkedIn: ROI Podcast®. The public company page still uses the legacy /company/sweatequity slug. Tocobaga Instagram: @solvinghow. Facebook: Tocobaga / TocobagaWorks. LinkedIn: Tocobaga, company page currently indexed at /company/toco-works. Mark Quann His own website explicitly identifies these as official accounts: Instagram: @markjquann. X: @markjquann. LinkedIn: Mark Quann / mark-quann-author. The Perfect Portfolio Instagram: @theperfectportfolio. YouTube: @P2Wealth. X: @P2Wealth. LinkedIn: The Perfect Portfolio. Facebook: Mark Quann, The Perfect Portfolio.

Your website can rank on Google and still be completely invisible to the increasingly judgmental robot deciding which companies deserve to exist in an AI-generated answer. In ROI Podcast® episode 512, Law Smith and Eric Readinger explain how businesses can improve their visibility in AI search, Google AI Overviews, ChatGPT, and other LLM-driven research tools. The practical answer is not "add AI to the strategy deck" and charge the client another $4,000. Law breaks down why businesses need answer-first content built around actual buyer questions. He explains how schema markup, structured FAQs, search intent, and clear service explanations help machines understand what a company does and when it should appear in an AI-generated response. Eric and Law also discuss why changing an established business name or domain can become a technical migraine, why unaccepted calendar invitations should be treated as a warning from the universe, and how companies can stop writing website copy that sounds impressive while communicating absolutely nothing. Because this is a host-only episode, the business discussion is surrounded by the usual ROI Podcast® educational curriculum: awkward comedian encounters, bad AirPod audio, compulsory TikTok dancing, China's population math, Patreon procrastination, run-club purgatory, captain hats, artificial intelligence, and ley lines beneath ancient structures. Basically, Harvard Business Review after somebody slips something into the Keurig. Listen if you are a founder, marketer, consultant, SEO professional, agency owner, content strategist, or small business operator trying to make your website understandable to both prospective customers and the machines now helping them make buying decisions. Topics include AI search optimization, generative engine optimization, LLM SEO, Google AI Overviews, schema markup, FAQ schema, structured data, search intent, content marketing, website rebranding, domain authority, small business marketing, podcast monetization, entrepreneurship, and business comedy. ROI Podcast® is hosted by: Law Smith @LawSmithWorks LawSmithWorks.com Eric Readinger @EricReadinger Powered by Tocobaga SolvingHow.com Tocoba.ga

Tim Rexius is a serial entrepreneur, speaker, DILF, GILF and President and CEO of Rexius Nutrition Inc., which is one of the fastest growing retail nutritional supplement chains in the United States, with over 25 locations across 10 states. Additionally, he is co-owner of Iron Heaven Gyms in Omaha, Nebraska, and founder and co-owner of VHI Supps and Omaha Protein Popcorn Company—a wholesale supplement brand. Tim also runs Rexius Business Consulting, helping coach and mentor business owners globally. Tim is known not only for his business acumen but also for his passion for motivational speaking, inspiring students, athletes, and entrepreneurs to turn their passions into paychecks. He hosts the "Now or Never Entrepreneur" podcast where he shares insights from his journey and interviews other business owners. His story is one of resilience, highlighted by early struggles including sleeping in his car to keep his dream alive, and rising to build multiple successful enterprises through grit, personal connection, and empowering his employees by giving them ownership stakes in the business. He is a family man with a wife and children and emphasizes the importance of partnership and mentorship in business growth. His approach integrates personal humility, active listening, and leadership by example, which have been instrumental in scaling his ventures. Contact for speaking or consulting engagements can be made through his official website and email channels based in Omaha, Nebraska. What do you get when a fitness entrepreneur loses $500K, ignores every "expert," and ends up selling popcorn in 14 countries before running a single ad? You get Tim Rexius, founder of Omaha Protein Popcorn, Rexius Nutrition, and Iron Heaven Gyms — and possibly the hardest-working man in snacks. In this episode, Law Smith and Eric Readinger dig into how Tim turned family chaos into business chemistry, why "protein" isn't just a buzzword, and how a single $200 Staples banner changed everything. We talk about: The science behind protein snacks that actually work How to build a family-run empire (without going insane) Turning a chamber-of-commerce accident into a multimillion-dollar deal Why grandma and bodybuilders both crave the same popcorn Scaling from one store to 14 countries — no paid ads, no problem 💡 Watch if you love: entrepreneurship stories, food startups, family business, brand turnarounds, or fitness-meets-snack innovation. 🎧 Listen on Spotify & Apple Podcasts: ROIshow.com 📦 Get Omaha Protein Popcorn: omahaproteinpopcorn.com

ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology's version of fantasy football. This episode tackles: TikTok's addictive algorithm vs. China's "education-only" version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don't vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world's #1 comedy-business podcast. Eric Readinger 0:02 Okey, dokey, Law Smith 0:06 Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger 0:27 Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith 0:32 so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger 0:36 right, because I can't be proven wrong. I'm right. Law Smith 0:40 I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger 0:46 life. Uh huh, yeah, not everything you think is right. Law Smith 0:52 Well before this turns into no man from Eric Readinger 0:55 your children's club. Law Smith 0:58 You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger 1:12 that. Oh yeah. Are we gonna get into it? Nah. Law Smith 1:15 Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger 1:23 I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith 1:28 it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger 2:02 did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith 2:06 I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger 2:24 You're good, yeah, AI is great, loyal part. Law Smith 2:29 But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger 2:39 language, excuse me, what did I say? Learning? Used to Law Smith 2:45 whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger 3:29 Well, not yet. You go on their list, their robot Law Smith 3:33 list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger 4:19 I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith 4:23 Well, we were, you and I off air. Were bitching about tick tock and how I don't think either of us really like Eric Readinger 4:30 it. I don't ever go Law Smith 4:32 into talk well, I don't, I don't like I don't like reels, I don't like show. I don't unless I'm like, going to Eric Readinger 4:39 look for something, right, right? It's not, we weren't talking just about Tiktok what? Law Smith 4:43 But I mean, Facebook reels, when I open those apps, it's like, abrasive with the video. You know? It's like, oh, sometimes the sound is like, way high, like an old TV commercial where the audio is like, doesn't that still happens, right? And it's so. Well, it's like, when I open up those apps and it goes right to video, it's like, oh, and I'm usually already listening to something, right? I've realized that's on me a little bit as far as like, I don't, I'm not people send me videos. I'm like, I'll get to that later. And I just never, yeah, I know it a lot of the time, but that's not because I didn't want to watch it. And I do like that. People will send me stuff. They go, Oh, they're thinking of you. They go, Oh, it's Eric Readinger 5:28 nice in general, to me, the interface is just a pain in the ass. Did you see the videos I sent you? Oh, you sent more than one. Oh, my God, gotta back out, because I go back in like, Law Smith 5:38 it's just stupid, and then I might be a comedy snob at the same time, exactly. And so that Eric Readinger 5:44 isn't funny. Isn't funny. Why are you sending me out? And then Law Smith 5:47 so I was kind of thinking about it, when we talked about it, like last week, just kind of shooting the shit. And I was like, Why does Tiktok kind of annoy the shit out of me? And it part of it. Once I found out that the Chinese algorithm for their people is wildly different than the one over here. I think that was my trigger point to go. I don't want to be on that. That. And at the same time, my mom, friends that are like our age in their 40s, they were telling me they're wasting two hours a night on there every night, and they're like, I'm so addicted. Like, when it was really popping. Like, you know, 2021 I don't know 22 we're not the first movers on this, but the laggard, older people, yeah, and so, like, I was like, I want that. I don't have enough time. I feel like, but you're Eric Readinger 6:41 acting like the Tick Tock algorithm is that much worse than any other social media algorithm. They're all doing the same thing. Law Smith 6:47 Well, I think they do they I think they do it the best it seems like. Because it seems like, yeah, maybe I don't know, man, just from general chatter I hear in my life. But also, when I'm listening, I listen to a dick loader comedy podcast all day, because, you know, marketing, marketing work is like, once you know how to do it, you can kind of be on autopilot a little bit. And so it's one of those things where the chatter is like, it is they have, they got it dialed in, they got you screwed in, buddy. And that's, that's, that's really, they're the best at Eric Readinger 7:27 it that. But it's like we're on neither of us are on it. To know if it's better or worse. I'm on it enough. I Oh, here we go. Now we get the truth. Law Smith 7:36 Well, I need to know, well, marketing, we're in marketing, so it's like, I need to know enough, right? And I need to know a user perspective of it, right? I can't. I usually just try to stick to, like, outside research, well, yeah. But I'm always like, I like, put it away, like, it's like, a Ebola virus or something, okay, you know, I'm like, Oh, I don't want, that's good. That's really, yeah, but I also like timely reference. So the thing was like, Yeah, it's like, the Black Plague. And so I think, like, when? But really when it was like, okay, the algorithm for China and the Chinese people definitely got some pro China stuff going on there, right? That's, that's just good marketing within the country, right? Educational outside of that, it's only educational stuff. Eric Readinger 8:29 Now here, what is the education about, Law Smith 8:31 like, science and like things of that nature, probably revisionist history, I'm sure. But I'm sure it has a whole glaze of propaganda over it, yeah, but at the same time they're doing that, but over here, they're like, let these dummies get dumber. That's what. That's my like, Eric Readinger 8:50 yeah, I don't think that's a wild No, that's not wild at all. I agree with you, and Law Smith 8:56 I compare it to Narco terrorism of like, you know, they say there's a lot of fentanyl that gives through Mexico from other countries to go up, up to the United States to kind of hurt, yeah, oh, no. This is, and that's happened on the Russian Eric Readinger 9:12 border without better than Narco terrorism, bro. Well, it's it. This is the Idiocracy. This is Lee, yeah, it's legal, right? Law Smith 9:19 And we and another bigger if we back, really back out, like the the future where everything takes over, like, you know, all agency is lost for people, right? And at 1984 it was about like, everything coming at people to take over society. We're willingly giving it away with our time data, you know? Eric Readinger 9:45 Yeah, we just keep letting them do whatever. You know, it's man. It sucks. So older I get, the more I'm like man they are. They are probably trying to control Law Smith 9:55 us. Look, it's not all bad. But as our buddy in the. Uh, all star guest, Dean Akers, who's, come on, he's, I'm surprised when we had breakfast the other day, he didn't bring it up. But because I think he's brought it up every breakfast we've had the last, you know, two years, he goes, You know what the new cigarettes are? And I'm like, what? And he's like, it's the bone. And I'm like, I know that one. I actually can answer right? When he is a teaching, he's a he's a teaching kind of mentor, yeah? Eric Readinger 10:28 So like, when Dean comes on here, and he'll ask us questions, and then we get all nervous and try to think of the right answer, and then one of us gets it right, and the other, he does the same thing at breakfast. And we the same way in real life. He's no different, yeah. We act the same way. Law Smith 10:41 So he keeps score, but he that's like, his favorite, you know, kind of angle, and he's right, because he, he was telling me people were wasting two hours as well. And I was like, whoa. I mean, he, he looks up Eric Readinger 10:54 that stuff. Yeah, that's not even now. That's, I thought that was obvious. Law Smith 10:58 Is it all bad? No, it it provides entertainment for people, right, right? You can get information from it. I just don't know how I feel, like you, like we talk about with news outlets, we'd be doing a lot more work to figure out if, if this, this thing on my feed, is actually true. But most people don't take that extra step, including myself, and a lot of the times just go, oh yeah, that's okay, right? Just move on, Eric Readinger 11:27 right? I think they annoying, most annoying dances I even get to that the dances, they're not as annoying. I don't think the food food, try this viral. Try this viral recipe. First of all, if that's obviously throwing a word viral into all the food, right? It's viral. It's viral. Whatever chocolates you know, like you, but the way they do the thing is, like, here, let me do a quick, sharp, snap, cut all, like, of the ingredients that you gotta, like, pause your phone. Like, they don't give you any measurements on what you're doing. Like, there no, it's just like you barely kind of got to guess what they're doing. And yet, there's still people are still trying Law Smith 12:06 to do it. I went on a mom date. I had to go on a date with my mom for lunch once a month. Law loves mom. I love my mama and and she was saying, I was I was saying the same thing. I was like, I don't like any recipe online that doesn't give you the ingredients first. I know that's because that's another bunch into it. And you're like, I don't have, oh, fuck man, I don't have basil. I don't have that kind of basil here. No. But I Eric Readinger 12:34 mean, whatever happened to the websites that just give you the recipe? Well, you'll have to write a fucking Law Smith 12:39 story about it. They're all trying to game it. So, like, they know that's going to be too boring, and people don't want to see that at the beginning. But when you really, actually want to use the information for recipe, and you don't know, I don't I, admittedly, I'm not. I don't know offhand how to bake or cook really well. I can grill, okay, right? But like, I look everything up and just follow whatever the directions are Eric Readinger 13:04 exactly. And when the directions start with, I remember when I was nine years old, it's like, what are you doing, right? I don't even, I don't even see them. Where are you taking me? Yeah, bro, it's a whole thing. Everybody's got to get their SEO in. Law Smith 13:17 So 25% of the users are 18 to 2425 34 is about 30% and our swing and Dick group is about 20 Okay, I just, I wanted to pull some stats up, because I was like, I was curious how really even spread. So it started in 2016 and it's become this. It's grown quicker, more more adopted users, more daily active users than any of them in such a short amount of time. That seems suspect to me, right? Because I was like, how did it grow like that? And I can't get any of the any of the AI apps to tell me Eric Readinger 14:00 really, I know, I think there's absolutely, well, whether it's an app or a person like that, get propped up and put in the spotlight and be made to be, you know, a household thing. It's like we were talking about like a guy like Sean Ryan. Yeah, who the fuck was Sean Ryan before he started getting every top tier podcast guest, yeah? Like, yes, I understand he Law Smith 14:27 was, you know, he was a journalist. He was, he Eric Readinger 14:31 was a counter Intel guy. Law Smith 14:33 Wait, whom? I'm thinking of, the hot wings guy, the hot ones guy. What's that guy's name? Who gives a shit? Now, I'm thinking of Sean Kelly, but, all right, who's Sean? Who Sean? Eric Readinger 14:48 What? Sean Ryan? Law Smith 14:49 There Is he cute. He's a bald headed man. Well, I mean, there's so many audiences we don't know about. There's so many like popular things. Like, when people come up to you, especially like comedy, you think you have a finger on the pulse. Like, you ever heard of this guy? He has a billion people that follow on me. Like, never heard of him? Eric Readinger 15:10 No. I mean, 4.8 3 million subscribers, right? Law Smith 15:14 I don't know if I even know this guy. Well, I thought you were talking about the hot ones. Guy off air. Eric Readinger 15:19 I mean, you just see he's got, you know, Law Smith 15:23 he's is, Eric Readinger 15:25 uh, sets. Let's see if I can imagine being able Law Smith 15:30 to build up. My God, how unprofessional. Whatever you don't do premium down, um, Eric Readinger 15:36 but anyways, I think there's guys that just like, get put into the spotlight to push a narrative, you know, like, just get certain people on there. Like, we're gonna give you a bunch of money for marketing because, like, somebody like, I just don't have no problem with the guy, Sean Ryan, he killed me in the sleep. But like, I don't necessarily think he's a great interviewer, or, like, has a fantastic recall of information, or anything, you know, Law Smith 16:07 well, that doesn't mean, I mean that it's entertainment at the end of the day. So it's Eric Readinger 16:13 not easy. Like, there's just a couple of them that are puzzling to me. Law Smith 16:17 He created and show ran several. Oh, that's, I think that's a different guy. That is absolutely a different guy, former Navy SEAL in CIA, contractor. So that's pretty interesting. Right off the Eric Readinger 16:29 bat, exactly what I'm saying, bro, and then he just jumps into the spotlight like Law Smith 16:34 that. No, okay, so there are, if you're talking about, like, podcasts, where there's, like, how did uh, these podcasts land on the top 10 list? It's like they have PR for that now, it's like you pay to get on that shit. Eric Readinger 16:50 Sure, I understand that. I'm just saying there's certain ones that I hear them and then just the way they are. It's very fishy. Law Smith 16:57 He, uh, became a CIA contractor enemies, so maybe had some cash to spend from that. Yeah. And then founded vigilance elite and 20 vitamin company to teach tactical skills to civilians law enforcement. So maybe money, some money there. If you have money, you can, you can, you can get that many people, even Eric Readinger 17:20 if you suck. Well, anybody who's been in the CIA, but not Law Smith 17:25 us, we're doing it lean on purpose, right? Yeah. So you got, or even it's for this is brought to you, for viewers like you. I don't have that the end of PBS stuff Eric Readinger 17:39 when they play best, get damp. Sure that's the right sound. Law Smith 17:43 Whenever where they go. This TV show, this program, is brought to you by and they give a bunch of, oh, I got it. I got the reference. But, and then they'd say viewers like you at the end, Eric Readinger 17:54 yeah, I know. Did you get it? Yeah, I still get it. Still get it. Law Smith 17:58 I tried to get back to tick tock. I tried to get the list of words that will demonetize you or give you, oh, let's read those aloud. I've wanted to, that was what I was gonna do. I was just gonna start reading them without with no segue into it. But I can't get them. I can't get a list of them. It's like, secret. Eric Readinger 18:17 Well, I know the kids. Oh, visit. Is it one? Well, you can't talk about that. Can't talk about unaliving yourself. Law Smith 18:25 And Tiktok, I think, is the most prude out of all of them. Like you can't say sex, you say SIGs with, like, eggs with an S on right? Yeah, or the one on YouTube, and Tiktok is on alive yourself instead Eric Readinger 18:42 of, did you hear me just say Law Smith 18:44 that? Oh, no. Okay, good. Eric Readinger 18:46 You see how this podcast goes. Everybody, I kind of do my own show over here. Law does his own show over there, and then we meet in the middle at the end. I'm trying, Law Smith 18:54 yeah, yeah, yeah. It's interesting. Well, I'm trying to read some notes. I think we were talking at the same time for a full minute at one point when today, just a couple minutes ago, very possible. So what I don't like about that is, like, self censorship of stuff. But you know, it's not all bad, I guess, because there's so many kids that have accounts and they're on there the dance dances have never like, unless it's like, a bunch of people are never like, Wow, what a cool dance. I think it's interesting. I think it's I respect like a dance group that does something pretty, you know, difficult, synchronized. I feel like that is a female thing. Big time is like, I got a dance. I got, I got it hit me, Eric Readinger 19:46 right, right? Law Smith 19:48 I know I misogynist lately, so I'm just gonna lean into before, yeah, no, I'm saying like that. Okay, so group dance. Yes, moves, I'm gonna go with horoscopes. In, like, astrology, these are all things I don't know a straight man that is into any of this in drag queen shows, yeah, well, people are like, it's hilarious, and you're like, a half second, maybe at best. Okay, I'll there one straight male that enjoys any of those three things. Eric Readinger 20:27 Okay, well, hold on, on the dragon shows, there is an element that can make it fun. That is, if you have another dude in your group who's very uncomfortable with the situation, sure, yeah. And we obviously let the drag queens know this, you know, you tell them, hey, focus in on him. Yeah, it's going to be funny forever. But I give you credit Law Smith 20:47 for you having the friend, bring in that friend, or making that friend go kind of right. I'm not, I don't know. It's just like, I mean, this is obviously, it's Eric Readinger 20:55 not like, I came up with the idea. I'm saying, like, if you're forced to go, you can make the best out of it, yeah, by making your friends uncomfortable, yeah, Law Smith 21:04 at the same time, like dudes, I'm trying to, I try to be open to that those kind of things when they're brought up, I try not to just shut it down kind of right away. Eric Readinger 21:15 You know, what kind of things, Law Smith 21:17 stuff that has zero interest to me. And I extrapolated out to I'm like, do I know any men that like actual men that like this stuff? Yeah, straight guys like myself, but yeah, Comparison is the thief of joy. So try to be open to it. I don't know everything, and there might be a funny drag show out there. Eric Readinger 21:42 I'm not, yeah, but again, I'm not trying to go to drag if you're forced. Law Smith 21:46 Well, I've been, I've been to a lot of drag places because of comedy, and it's like, I've seen it. You get to open with Eliza Manali, and you're going to close the share. Eric Readinger 21:58 I don't get it. I don't get how it's so much a thing. Law Smith 22:03 So what else did I have on here? Look, we don't even have a Tiktok account for this podcast, which is pathetic. So we'll this, hopefully this will help. Here's one thing I found that was interesting. There was an entrepreneur trader that followed all the comments on Tiktok to find trends before people on Wall Street could find out about them. So he would spend four hours every night analyzing comments to find out what people were talking about. Okay, and then he would find that trend, and he he put a trade in on that company before it really popped to like older Wall Street people, and he fucking crushed it. Guy's name is Chris Camillo from from Texas, and he turned $84,000 into 42 million by just finding trends before they really pop to the general public, the older public, you know, Eric Readinger 23:06 yep, but I see that he turned $84,000 into whatever. No, I mean, that's just like, what's his face? Law Smith 23:16 Here's here's a good example. So Hollywood insider predicted Margot Robbie last the Barbie movie, right? So he sees all the Tiktok comments about the Barbie movie buzz. He puts a bunch of trade on Mattel stock because it's gonna, it's gonna go through the roof, because it's gonna be a legit movie, right? And crushes it with that kind of thing. I think ozempic was another one, or one of the weight loss drugs. When people were starting to do that and talk Eric Readinger 23:47 about it, it doesn't seem like four hours a night is necessary for that. Law Smith 23:52 Well, obviously he's obsessive about it. But it was one of those things where, what did I go? It was obviously, like obsessive and by the way, slime was the other one that that's like genius. If he was reading comments, I doubt he did it four hours a night. By the way, this is Eric Readinger 24:09 what I'm saying. I have four hours. I didn't vet I didn't vet this whole thing, mental thing. Law Smith 24:13 Maybe I didn't vet it out. And I'm sure he figured out how to get a bot to sweep and look at all this stuff. But kids obsessing over slime, and then, so he bought, he bought a bunch of Elmer, elmer's Glue stock, like shit like that. That's pretty awesome. Why is that? Because that's what makes up slime. Of a lot of that, okay, Eric Readinger 24:37 but they're using it for glue. Law Smith 24:40 No, you put you Elmer glue is one of the ingredients in slime, Eric Readinger 24:44 but they're not making the glue. They're not taking Elmers glue and making slime out of Law Smith 24:49 it. A lot of kids were making at home, yeah, including my own kids, I see. And then I had to have a no slime rule at my house, Eric Readinger 24:58 yeah. No. The parents like the slime. I'm fuck that shit. Well, it just, it gets everywhere. It never comes off. Law Smith 25:04 Yeah, it's like, Slimer from Ghostbusters. It leaves, like, residue Eric Readinger 25:07 everywhere, snail trails. Yeah, yeah, fucking Law Smith 25:11 first. Oh, but have I brought this up Ghostbusters? I got a lot of people that don't like cops, but they love Ghostbusters. And I'm like, You're you're backing, you're back in enforcement Eric Readinger 25:23 there that don't like, like cops the TV show or cops in real life, Law Smith 25:26 like police in real life. They're like, they're like, defund the police people, and then they love Ghostbusters. I find that funny, Eric Readinger 25:34 right? That's a really fun thing for you to say to them. I Law Smith 25:37 never bring it up. Oh, okay, dude, I, I don't if it's a big calorie burner, and I don't have a lot of information or a hot take other than that one sentence, yeah, I Eric Readinger 25:48 am bringing it up. Yeah. I mean, defund the Ghostbusters. Law Smith 25:53 I'm just saying, Man, you know, they deserve fair trial too. Eric Readinger 25:57 The ghosts, I feel like they've already had their trial. Did they there? I mean, that's why Law Smith 26:02 they got hurt there. There's systemic ghostism. Eric Readinger 26:06 Oh, I see. So it's a problem with communities. Law Smith 26:10 Anyway, I thought that was interesting. Not all Tiktok is bad. You can use it the way you want. Everybody wants to be an influencer now that's under the age of 18. YouTube star or Tiktok star is like the number one. I know job they want when they get older. It's crazy, yep, all right, I didn't think it Eric Readinger 26:29 was any foresight to say we can't all be influencers. Hey, Eric. I didn't think we're gonna talk that much. I thought we're gonna have a short episode, I know, but I knew we would just gab like gals. I got, Law Smith 26:39 I got one more thing, and then we'll get out of here and it, I'm going to open source it to everybody. So if you made it, I'm going to Shawshank Redemption you, if you made it this far, why you come a little bit further? What? There is a great idea I don't think I'll be able to ever capitalize on. So as if, like my Cuban coffee drive through idea. Eric Readinger 27:02 You know, that's the one joke that I thought of when you're like, I'm gonna that's not my my bits on stage. What's the name of your Cuban drive through? What's the name that you give it? Oh, that's Law Smith 27:15 the fruit the food truck joke, Eric Readinger 27:18 whatever it is, the two cups. Yeah, my point is, is that came into my mind when you're like, I don't really do a lot of dirty stuff or shock Law Smith 27:27 value stuff, yeah? Well, it's tough to shock people. Number one, you have to go so extreme. That's, that's why it felt out of place. And then this is a conversation we had off air. Eric Readinger 27:38 It was, yeah, Law Smith 27:41 about a set I did, and I was like, Yeah, not really. Part of who shit it was, yeah, Eric Readinger 27:47 yeah, who's in, who's in the zone? Now, I don't know. I mean, it doesn't change. Holy Water, all right, we have, you don't get to just say it. Law Smith 27:56 I'm getting closer. I'm getting closer. Nailing that. Holy guacamole, Eric Readinger 28:01 gronca, moly, I Law Smith 28:02 know, but I Eric Readinger 28:03 messed up. Okay, fantasy football, is that what you want to talk about? Law Smith 28:06 Well, I've tried to figure out how to capitalize this league. I do. No one's figured out. Okay, so NFL, fantasy football, billion dollar business, like, if not 10 100. We know he knows sports betting going on with the Daily Fantasy leaves too well, and the college football is getting cooler about being less kind of they're they're becoming less restrictive about players rights and their naming rights and all that stuff paying them like they should have been the whole time. So I do a very nerdy college fantasy football league, but I'm always like, when I'm preparing for it, I have my draft tonight, and when I'm preparing for it, I'm always like, I can't believe no one's figured this out how to make college football fantasy because everyone goes well, there's too many teams, ah, but we do it a different way. We have eight managers, ah, and it's a top 25 League. You stick with the AP, top 25 and your draft really matters, because you have to skew it a bit. So if it's like Boise State's 24 and they play, you know, one of those opening games where they got to play something difficult, they can lose the value of that player goes down, because once they drop out of the top 25 you lose them, yeah? And you have to do a waiver, a weekly waiver. Eric Readinger 29:26 Life is somebody doing all this by hand? Yeah? Law Smith 29:30 Holy shit. I mean, not like writing it down? No, I know, but manually, I told you, this is the one where it's me, my buddy, Brendan, and I think everybody else is black dude that. So I'm like, you stupid kind of white guy in the group. I'm I was, like, the new guy, and that I was the new guy for like, 15 years in this league. I don't know these guys that well. So it's always like, we're doing the Zoom draft. Often. I'm like, sometimes I've been a little loosey goosey, you know, yeah, battle pops, it made some jokes that fall flat, and I'm like, Okay, well, I don't know these guys anyway, so, yeah, Eric Readinger 30:10 well, but you need me there with you. Law Smith 30:14 You can hop on tonight. No, Eric Readinger 30:17 God, I try to so racist jokes and fall flat, but Law Smith 30:21 I'm open to sourcing it. I've definitely done this on the show before and put it out there. It's one of those things where it's, like, I tried one year to really try to put effort into it for a while, Eric Readinger 30:30 and like, what are you hoping sourcing the Law Smith 30:33 idea of the game? So, like, you can be even hard to pitch this to a big like Yahoo or ESPN, or any FanDuel or something. Yeah, because you you'd have to go, I gotta pitch you something, but you gotta sign the longest NDA of all time that you can, like, it's like a movie script, while people don't read movie scripts just given to them, that has to go through their agency, because they'll get sued for, like, copying the idea. It's kind of like that, an IP of this idea of some of something that already exists, statistics that are out there. Eric Readinger 31:08 Yeah, I don't think it'd be that crazy. Law Smith 31:11 What sucks is, every year you have to do the manual research. Now there's sites you can pay for, subscription wise, that kind of do it. But like, Yeah, nobody cares about college. You can't. You can't really key in firsthand, all the parameters you need. So I've tried to, like, here's my strategy this year, because, oh, my God, I didn't read Phil Steele's phone book magazine. He does a thing on every team. It's like the craziest, like, Aspergers, he, like, he has, he it's like 180 pages. It's crazy. And he predict, he's the best predictor of, like, who's gonna win the Heisman, who's gonna be good this year kind of thing. So I tried to go, here's my here's what I was like, I gotta think outside the box, because last year I tried to do, I tried to use chat GBT didn't really work. This year I gave it a whirl. Still wasn't working for me. I'm going to look up the EA college football video game ratings, yeah, filter out all the non top 25 people, and then kind of go from that, Eric Readinger 32:20 yeah, that's just that, right? Like, I was like a thing when back in my fantasy football days, like, if you ever had somebody like, you're trying to make a tough decision, start this guy or start that guy, I'd go to FanDuel, who cost support. Oh, yeah, yeah. Gamblers know, Law Smith 32:36 right? The problem with the the Daily Fantasy ones was they don't have all the teams in there a lot of the time, so it's like, you're not getting a pure one to one sometimes, you know, if you're, if you're Jocelyn between, I've tried to do that for NFL. Eric Readinger 32:53 I'm like, Oh, you're saying, like some teams play at different times and, well, yeah, they don't. Law Smith 32:58 I don't know if they do it now. I haven't, I haven't really gone on those sites because I'm scared I'll, I'll gamble my life away. But it's one of those things where they do, like, here's the seven games early Sunday kind of package, but they would never have the whole Thursday to Monday, right? So it was hard to put it against it. I don't know, you know I'm saying anyway, I Eric Readinger 33:20 guess so. But the prices are all the same. Law Smith 33:23 The Price Is Right. Thanks for listening, and Eric Readinger 33:29 it's from the prices. Law Smith 33:31 And when you make billions off of this idea, you know, you package it, you're the listener. I'm talking to you, the listener. When you package this, just throw a couple shackles for for for funzies fucking nuts. Eric Readinger 33:58 Yo, I'm dumb. I.

Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience. Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely. You'll hear: A dealer‑first go‑to‑market that beats cold‑calling end users Network audit → niche selection → repeatable deal flow Example numbers for monthly‑payment financing and broker commissions Remote‑work systems that keep a U.S. brokerage moving while you travel Freedom vs. safety: the honest psychology behind building on your own Guest: Jermane Cheathem — CreatorsLearn.com Hosts: Law Smith & Eric Readinger (ROI Podcast®) Enjoy the show? Follow, rate, and share with a friend trying to find their niche. ZUPYAK.COM → promo code → SWEAT Incogni data removal -> https://incogni.cello.so/eH9eYTfygQy Flodesk email marketing - you get 50% off by hitting this link https://flodesk.com/c/AL83FF by SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking → https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium

ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Rhinos On Ice? Roundabout Orlando Ideas? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description we def wrote and LOVE writing Unlock the secrets to landing remote work faster than an ex-NHL enforcer shutting down slow play at a golf course. Join hosts Law Smith and Eric Readinger as they explore under-the-radar remote job boards, hilarious golf-course brawls, outrageous Tinder stats, and surprising revenue insights from OnlyFans. ROI Podcast® delivers another witty and actionable episode blending comedy with top-notch business insights and more topics like: remote work, remote job boards, career advice, business strategy, entrepreneurship, job hunting, OnlyFans revenue, Tinder swipe stats, golf course fight, business podcast, ROI podcast, career tips, professional growth, and online job search Hit subscribe for more comedy-infused business insights—ROI Podcast-style. Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts' Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.SolvingHow.com @ROIshow https://www.ROIshow.com How To Find Remote Work Quicker Than Ex-NHLer Nick Tarnasky Enforcing Golf Course Bang Bangs To Drunk Slow Players Wanting That Smoke | ROI Podcast™ ep. 489 | Law Smith @LawSmithWorks & Eric Readinger

Ever feel like you don't know how to help a friend who's clearly not okay? In this raw and ridiculous episode, Law Smith and Eric Readinger discuss Simon Sinek's concept of "just 8 minutes" — and how it might be enough to help someone feel less alone. ROI #487 is a caffeine-fueled ramble through fence building, family dynamics, empathy vs. sympathy, and the reality of adult friendships. Expect real talk, wild tangents, and a dose of actionable insights on why checking in (even briefly) can have huge impact. No fluff. Just ROI: where comedy and business collide like a stubborn post hole digger. ROI Podcast™ Ep. 487 — A business-meets-comedy look at helping people without burning out yourself. Law Smith and Eric Readinger get real about: The underrated impact of an 8-minute call How to audit your relationships and set boundaries Why multitasking is nonsense (and what to do instead) Energy vampires and other real-life struggles mental health podcast, ROI Podcast, Simon Sinek, friendship tips, business podcast with humor, personal development, emotional intelligence, men and empathy Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts' Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.Tocoba.ga ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Rate Of Investment? Richer On Instagram? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description we scatted out our mouth holes on the keyboard What if 8 minutes could save a life? In ROI Podcast™ episode 487, Law Smith (@LawSmithWorks) and Eric Readinger dig into the mental health toolkit with a surprisingly simple weapon: 8 intentional minutes. Inspired by a Simon Sinek insight, this episode explores empathy, emotional energy, and what it really means to show up for someone—without sounding like a TED Talk or a therapy worksheet. From relationship audits to coffee enemas, fence-building to WNBA debates, this episode is ROI at its unfiltered best. Whether you're dealing with energy vampires or just wondering how to be a better friend without making it weird, this one's got you. Get ready to laugh, reflect, and maybe call that one friend you've been meaning to check in on. Chapters include: How multitasking is a myth and why patience still pays Why empathy isn't the same as mind-reading The power of personal audits (and fence construction) Simon Sinek's 8-minute connection rule Why relationships need ROI too Subscribe for unpolished, hilarious, and honest takes on business, behavior, and being human.

ROI! Return On Investment? Ritual Of Indulgence? Robust Oral Idol? ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description fo sho fo sho wrote Law Smith and Eric Readinger piggyback off the previous episode hitting the back walls about hilarious chaos behind Tampa's 2 Bears 5K race. Law shares his adventures sprinting through Raymond James Stadium in American flag speedos, awkward celebrity run-ins with comedians Bert Kreischer and Tom Segura, and funny mishaps you won't hear anywhere else. Expect wild stories, comedic insights, and candid celebrity gossip—all served with ROI's signature humor. Buckle up comedy fans, this one's a ride. N.O.R.E. Noreaga, Comedian Meat Dave's Dave Williamson, Dean Akers, Jason Kelce, Bo Allen, Former All Pro and former Buccaneer Ryan Jensen, Buccaneer OG Cody Mauch, Buccaneer C Graham Barton, All Pro Buccaneer OT Tristian Wirfs, Barstool's Frank The Tank, Kevin KFC Clancy, John Feitelberg, Mike Calta, Por Osos Vodka, 2 Bears 1 Cave, Spartan Race, Oddsox, Alexis Fawx. Host Law Smith shares an unforgettable encounter with the genuinely gracious Alexis Fawx. Dive into candid, hilarious reflections on dating app mishaps, eyebrow disasters, and navigating today's relationship minefields. Laugh, learn, and improve your emotional intelligence by decoding life's subtle absurdities—only on ROI Podcast®. Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts' Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.Tocoba.ga comedy podcast entertainment celebrities athletes humor tampa florida running event viral content bert kreischer tom segura sports stadium experience networking celebrity race social media influencers live performance stand-up comedy podcast culture entertainment industry personal stories humor storytelling viral moments celebrity encounters media personalities live event behind-the-scenes comedy scene pop culture entertainment podcast AI tools, entrepreneurship, tax preparation, content creation, business technology, productivity hacks, ChatGPT, digital innovation, ai tools business productivity chatgpt tax preparation website creation content generation entrepreneurship digital innovation tech strategies startup growth ai marketing ai productivity ai content creation business technology workflow optimization digital transformation ai tools for entrepreneurs ai business solutions tech innovation ai content marketing ai productivity hacks digital business strategies ai website development ai tax strategies tech entrepreneurship digital productivity tools, Law Smith @LawSmithWorks & Eric Readinger, ROI Podcast®, podcast entrepreneurship comedy business humor personal growth mental health relationships weight loss motivation self-improvement entertainment lifestyle midlife challenges communication media analysis pop culture creativity success networking transformation storytelling authenticity masculinity career development laughter connection insights vulnerability performance social media trends personal development ChatGPT, Comedy Podcast, Business Podcast, Raw Dog Talk, Stand-up Comedy Podcast, Entrepreneur Podcast, Hustle and Grow Podcast, Pragmatic Business Talk, Tocobaga Marketing, Tocobaga Agency, Tocobaga B2B, Comedy Business Podcast, Marketing Strategy, AI Writer, Search Optimized AI, SEO Content Creation, Zupyak AI Writer, LinkedIn Premium, Email Marketing Tools, Data Removal Services, Squarespace Website Builder, CallRail Tracking, Flowdesk Email Marketing, Stand-up Comedy Banter, Comedy Podcast Clips, Funny Podcast Moments, Unfiltered Comedy Podcast, Roasting Bad Clients, Dark Humor Podcast, Bonnie Blue Record Attempt, World Record Adult Industry, OnlyFans Controversy, Adult Industry Math Breakdown, Viral Podcast Clips, Digital Marketing Consulting, Business Strategy Talk, Startup Marketing Plan, B2B Sales Strategy, Grant Writing for Startups, Government Grants for Businesses, Pull-Out King, Podcast Soundboard, AI Content Remix, 4D Cube Explained, Quantum Tesseract, Music, Google, SEO, Spotify, Apple Music, Antitrust, Revenue, Subscription, Hardware, Software, Container House, Land Investment, Cybertruck, Hair Surgery, Stem Cells, Impressions, Fun Facts, Honey, Business, Tim Dillon, Growth, Comedy Podcast Production, AI Tools, Audience Relationships, Work-Life Balance, Entrepreneurship, Business Comedy, Inspiration, Motivation, Producing, Editing, Holidays, Dad Life, Gift Ideas, Kids, Receipt Culture, Creamsicle, Buccaneers, Long-Sleeve Shirts, Fashion, 40-Year-Old Humor, New Jersey, UFOs, Drones, Military, Cube Technology, Projections, Invasion, Werner von Braun, China, Fireworks, Drone Regulations, Orchestration, Vegas, Fountain Shows, New Year's Resolutions, SMART Goals, Specific, Measurable, Achievable, Relevant, Time-Bound, Economics Anti-Culture, Generational Shifts, Hope, Dreams, Sensitivity, Mornings, Podcast Intro, Podcast Exit, Sunshine Club, Patreon, No Limit Soldiers, Design, Graphics, Artwork, Branding, Podcasting, Analytics, Growth, Funny Moments, Gay Aliens, High School Roasting, Nostalgia, Open Source, Editing, Photoshop, AI Art, Creativity, Social Media Trends, Cultural Shifts, Positivity, Challenges, Hustle, Lifestyle, Goals, Ambition, Time Management, Legacy, Community, Family, Relationships, Humor, Content Creation, Marketing, Strategy, Inspiration, Storytelling, Personal Growth, Innovation, Leadership, Collaboration, Balance, Priorities, Success, Resilience, Empowerment.