From Marketing to Roofing to CRM Innovation

From Marketing to Roofing to CRM Innovation

From Roofer Growth Hacks by Chris Hunter

April 7, 2026 · 28 min · Episode 121

About this episode

Joe shares his journey from marketing to roofing and CRM innovation.

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Joe, a serial entrepreneur and longtime marketer who shares his journey from building online businesses in the 1990s to starting a roofing company from scratch and launching Root Flow Pro, a CRM built specifically for roofing companies. Joe breaks down how his background in branding, marketing, software, and systems helped him enter the roofing industry, serve homeowners in a meaningful way, and build tools that solve real problems for contractors. If you’ve ever wondered how marketing experience can help grow a roofing company, why patience matters so much in SEO, how to avoid getting burned by bad marketing agencies, or what roofing companies should actually look for in a CRM, this episode is for you. About Joe: Joe’s entrepreneurial journey began in the 1990s, when he started building websites, launching software businesses, running affiliate programs, and exploring email marketing, lead generation, and digital products. Over the years, he built and sold businesses across multiple industries, developing a deep understanding of branding, systems, and what it takes to grow something from the ground up…

People in this episode

Host: Chris Hunter

Guest: Joe

Topics covered

  • marketing
  • roofing
  • CRM innovation
  • entrepreneurship
  • branding
  • SEO
  • contractor tools

Keywords

  • roofing company
  • marketing experience
  • SEO
  • bad marketing agencies
  • CRM for roofing

Mentioned in this episode

Organizations: Root Flow Pro

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