Encore: Tradition's tricky digital rebirth
About this episode
The episode explores how China's oldest brands are adapting to the digital age through livestreaming while facing various challenges.
Forget dusty storefronts. China's oldest brands are now crashing livestreams and racking up billions of views, making the "old-timers" cool again. But beneath the hype lies a brutal scramble for digital talent, a constant battle with the algorithm, and one lingering question about whether the magic survives when heritage chases trends. / Heart to Heart - please send your audio questions to roundtablepodcast@qq.com (17:17). On the show: Steve, Fei Fei & Yushan
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