About this episode

The episode discusses how consumer feedback influences marketing and product development, highlighting the shift from buyers to collaborators.

Have you ever left a comment about a product online, thinking, "They'll probably never see this"? Well, turns out, sometimes they do and sometimes they actually act on it. From product features to marketing campaigns, brands are paying closer attention than ever. Somewhere along the way, consumers stopped being just buyers and started becoming collaborators. But… do we always love that idea? / Was your most memorable childhood umbrella super cool, or did it make you cringe (18:22)? On the show: Niu Honglin, Fei Fei & Xingyu

More episodes of Round Table China

• Encore: Beijing's plan to save the Great Wall · May 8, 2026 · 29 min
• Encore: Tradition's tricky digital rebirth · May 8, 2026 · 23 min
• Navigating China's new college majors · May 7, 2026 · 27 min
• Why does a loving boyfriend take ugly photos? · May 6, 2026 · 14 min
• May Day holiday travel snapshot · May 6, 2026 · 38 min

Explore listener stats, chart rankings, contacts and more on the Round Table China podcast page.