How to Turn Your Gym’s DMs Into a Client-Closing Machine

How to Turn Your Gym’s DMs Into a Client-Closing Machine

June 25, 2026 · 15 min · Season 4 · Episode 50

About this episode

Chris Cooper discusses how gym owners can effectively use direct messages to convert leads into clients.

Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below. Nearly 15% of gym owners don’t contact their leads at all. The interest is there. The hands are raised. But nobody sends the message. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy. He shares a real story of ho...

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