The Alumni Whisperer: How to Win Back Old Gym Members

About this episode

Corey Lewis shares strategies for reactivating former gym members and improving retention.

Most gyms treat old members as if they’re gone forever—but Xtra Mile Fitness brought back 36 departed clients in one year. In this episode of “Run a Profitable Gym,” Corey Lewis (owner of Xtra Mile Fitness) reveals how he reactivated 36 alumni—comprising nearly 40% of his “new” members—last year. Corey’s philosophy: The client journey doesn’t end when someone leaves your gym. To help you reacquire members, he lays out fundamental exit practices every gym should implement: exit goal review...

People in this episode

Host: Chris Cooper

Guest: Corey Lewis

Topics covered

• member retention
• gym marketing
• client reactivation
• business strategy
• customer journey

Keywords

• gym members
• reactivation
• exit practices
• client journey
• business growth

Mentioned in this episode

Organizations: Xtra Mile Fitness

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