
The Only Social Media Strategy Gym Owners Need
From Run a Profitable Gym by Chris Cooper
May 11, 2026 · 24 min · Season 4 · Episode 37
About this episode
The episode provides a detailed social media strategy for gym owners to convert online engagement into paying members.
Tune in to get the exact plan for what to post on social media to grow your gym. Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members. They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying. - Connection content that makes people like and trust you before they ever walk through the door. - Value content...
People in this episode
Host: Chris Cooper
Guest: John Franklin
Topics covered
- social media strategy
- gym marketing
- content types
- business growth
- member conversion
Keywords
- social media
- gym owners
- content strategy
- conversion content
- connection content
- value content
Mentioned in this episode
Organizations: Two-Brain
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- The Simple Paid Ads System That Gets Gym Owners More Leads · May 25, 2026 · 25 min
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