The Only Social Media Strategy Gym Owners Need

The Only Social Media Strategy Gym Owners Need

From Run a Profitable Gym by Chris Cooper

May 11, 2026 · 24 min · Season 4 · Episode 37

About this episode

The episode provides a detailed social media strategy for gym owners to convert online engagement into paying members.

Tune in to get the exact plan for what to post on social media to grow your gym. Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members. They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying. - Connection content that makes people like and trust you before they ever walk through the door. - Value content...

People in this episode

Host: Chris Cooper

Guest: John Franklin

Topics covered

  • social media strategy
  • gym marketing
  • content types
  • business growth
  • member conversion

Keywords

  • social media
  • gym owners
  • content strategy
  • conversion content
  • connection content
  • value content

Mentioned in this episode

Organizations: Two-Brain

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