Turn Your Gym's Social Media Into a Lead Generation Machine

Turn Your Gym's Social Media Into a Lead Generation Machine

From Run a Profitable Gym by Chris Cooper

May 14, 2026 · 19 min · Season 4 · Episode 38

About this episode

John Franklin discusses how gym owners can effectively use social media to generate leads and convert them into paying members.

The average gym gets 28.9% of its leads from social media. Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all. Today, Two-Brain CEO John Franklin walks through a simple social media system gym owners can use to get more prospects onto their page and convert them into paying members. He gives you side-by-side comparisons of real gyms’ pages, showing you what attracts leads and what doesn’t. He also presents examples of gym owners who are crushing...

People in this episode

Host: Chris Cooper

Guest: John Franklin

Topics covered

  • social media
  • lead generation
  • gym marketing
  • prospect conversion
  • fitness business

Keywords

  • gym leads
  • social media strategy
  • marketing tips
  • fitness industry
  • lead conversion

Mentioned in this episode

Organizations: Two-Brain

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