
Turn Your Gym's Social Media Into a Lead Generation Machine
From Run a Profitable Gym by Chris Cooper
May 14, 2026 · 19 min · Season 4 · Episode 38
About this episode
John Franklin discusses how gym owners can effectively use social media to generate leads and convert them into paying members.
The average gym gets 28.9% of its leads from social media. Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all. Today, Two-Brain CEO John Franklin walks through a simple social media system gym owners can use to get more prospects onto their page and convert them into paying members. He gives you side-by-side comparisons of real gyms’ pages, showing you what attracts leads and what doesn’t. He also presents examples of gym owners who are crushing...
People in this episode
Host: Chris Cooper
Guest: John Franklin
Topics covered
- social media
- lead generation
- gym marketing
- prospect conversion
- fitness business
Keywords
- gym leads
- social media strategy
- marketing tips
- fitness industry
- lead conversion
Mentioned in this episode
Organizations: Two-Brain
More episodes of Run a Profitable Gym
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- The Only 3 Types of Social Media Content Gym Owners Need · June 8, 2026 · 13 min
- Is HYROX Here to Stay? What Gym Owners Need to Know · June 4, 2026 · 47 min
- This ONE Gym Instagram Mistake Is Costing You Leads (& How To Fix It) · June 1, 2026 · 19 min
- How to Run Gym Ads That Actually Work in 2026 · May 28, 2026 · 38 min
- The Simple Paid Ads System That Gets Gym Owners More Leads · May 25, 2026 · 25 min
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