
Episode 51: Chris Wolhuter / Ass Magic
From Run The Business by Low Fat Radio
May 18, 2026 · 1h 2m · Season 1 · Episode 51
About this episode
Chris Wolhuter discusses his transition from cycling to running and the development of his product Ass Magic.
Entrepreneur and former pro cyclist Chris Wolhuter shares his journey from cycling to running, the story behind his innovative product Ass Magic, and how his athlete mindset influences his business success. Discover insights on product development, marketing strategies, and balancing a global business with family life. Key Topics Journey from cycling to running Story behind Ass Magic product Product development and iteration Marketing and branding strategies Balancing global business and family life keywords Entrepreneurship, sports skincare, product development, running, cycling, business growth, leadership, marketing, innovation, South Africa, Europe Ass Magic Website - https://assmagic.com Ass Magic on Amazon - https://www.amazon.co.uk/s?k=ass+magic
People in this episode
Host: Low Fat Radio
Guest: Chris Wolhuter
Topics covered
- entrepreneurship
- product development
- marketing strategies
- running
- cycling
- business growth
Keywords
- entrepreneurship
- sports skincare
- product development
- running
- cycling
- business growth
- leadership
- marketing
- innovation
Mentioned in this episode
Products: Ass Magic
Places: South Africa, Europe
More episodes of Run The Business
- Episode 54 Raji Sundar / Lifestyle Strides · June 8, 2026 · 42 min
- Episode 53 Tim Tkachenko / Founders Running Club · June 1, 2026 · 48 min
- Episode 52 Daffney Allwein / Health and Performance Coach · May 25, 2026 · 1h 1m
- Episode 50: Michael Dhulst / Supertri · May 11, 2026 · 51 min
- Episode 49: Owen Jones / TrailKube · May 4, 2026 · 34 min
- Episode 48: Jenny Bushell / Lake District runner · April 27, 2026 · 1h 9m
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