About this episode

Chris Wolhuter discusses his transition from cycling to running and the development of his product Ass Magic.

Entrepreneur and former pro cyclist Chris Wolhuter shares his journey from cycling to running, the story behind his innovative product Ass Magic, and how his athlete mindset influences his business success. Discover insights on product development, marketing strategies, and balancing a global business with family life. Key Topics Journey from cycling to running Story behind Ass Magic product Product development and iteration Marketing and branding strategies Balancing global business and family life keywords Entrepreneurship, sports skincare, product development, running, cycling, business growth, leadership, marketing, innovation, South Africa, Europe Ass Magic Website - https://assmagic.com Ass Magic on Amazon - https://www.amazon.co.uk/s?k=ass+magic

People in this episode

Host: Low Fat Radio

Guest: Chris Wolhuter

Topics covered

• entrepreneurship
• product development
• marketing strategies
• running
• cycling
• business growth

Keywords

• entrepreneurship
• sports skincare
• product development
• running
• cycling
• business growth
• leadership
• marketing
• innovation

Mentioned in this episode

Products: Ass Magic

Places: South Africa, Europe

More episodes of Run The Business

• Episode 53 Tim Tkachenko / Founders Running Club · June 1, 2026 · 48 min
• Episode 52 Daffney Allwein / Health and Performance Coach · May 25, 2026 · 1h 1m
• Episode 50: Michael Dhulst /  Supertri · May 11, 2026 · 51 min

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