About this episode

Ben Murray discusses the latest gross revenue retention benchmarks and their implications for SaaS companies.

Is gross revenue retention under attack at your SaaS company? The latest benchmark data says the ground has shifted under everyone. In episode #380, Ben Murray breaks down the latest SaaS gross revenue retention benchmarks from Ray Rike's Benchmarkit report, the same data set Ben uses to benchmark his own client base. GRR is one of the power three metrics, and it is hard to scale without it. Pricing models are changing; seat-based pricing is under pressure, and AI is reshaping how revenue holds. If your board still treats 88% median GRR as the baseline, you are benchmarking against last year's reality. Why median GRR fell from 88% to 84% year over year, and why the top quartile slipped from 95% to 91% Whether the 95% GRR "elite" rule of thumb still holds, backed by three years of top-quartile benchmark data Which pricing model retains revenue best, comparing pure subscription against usage-based and subscription-plus-usage Why vertical SaaS is outperforming horizontal SaaS on retention, with a 90% median GRR versus 84% How to benchmark GRR the right way by ACV segment instead of relying on dangerous aggregate numbers Tune in to see where your gross revenue retention really…

People in this episode

Host: Ben Murray

Topics covered

• gross revenue retention
• SaaS benchmarks
• pricing models
• vertical SaaS
• retention strategies

Keywords

• gross revenue retention
• benchmark data
• SaaS
• pricing models
• vertical SaaS
• retention metrics

Mentioned in this episode

Organizations: Benchmarkit, SaaS Metrics, AI, SaaS

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