211. The Red Thread Of Change: Making Change Make Sense with Tamsen Webster
About this episode
Tamsen Webster discusses how to effectively communicate ideas for lasting change.
What if the reason your best ideas aren’t landing isn’t that they lack value, but because people can’t yet see the thread that connects them? In this energizing episode of the Sacred Changemakers Podcast, I’m joined by Tamsen Webster, researcher, author, and professional sensegiver. For more than 25 years, Tamsen has helped leaders and organizations turn new concepts into clear, principled cases for change that people can actually understand, follow, and support. Tamsen is the creator of the Red Thread methodology, the 9 Principles of Lasting Change, and the author of Find Your Red Thread and Say What They Can’t Unhear. She is also a doctoral researcher at Teachers College, Columbia University, where she explores how to make meaningful perspective shifts both more likely and more ethical. Together, we explore why good ideas often fail to land, even when the logic is sound, and what it really takes to create the kind of “aha” moments that lead to lasting change. Tamsen shares the difference between convincing someone and creating conviction, and why the most powerful messages are often built from principles people already hold, but haven’t yet connected. This is such a valuable…
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