#410 | The PR Transmissions Will Resume

About this episode

The episode discusses the marketing strategies for Grand Theft Auto VI and addresses various listener inquiries related to PlayStation and gaming.

If the release calendar holds as currently constructed, Grand Theft Auto VI will launch into the waiting arms of millions upon millions of day-one players. And since it's likely to be the highest-grossing entertainment event in the history of mankind, it's fair to assume that the marketing push will be substantial. As we get ever-closer to the fall, Take Two's CEO has been giving revealing interviews about the insane money, expectations, and consequences behind Rockstar's much-anticipated project (and word on these digital streets is that Sony has secured the marketing rights to the game, which is absolutely massive for PlayStation 5). Are you ready to withstand a hype machine the likes of which you've never seen before? Plus: Strauss Zelnick expresses disappointment over Civilization VII and laments the lack of a new BioShock, a majority of consumers polled report never buying games at full price, Call of Duty is finally skipping PlayStation 4 moving forward, Yacht Club's Mina the Hollower gets a release date, and more. Then: Listener inquiries! Should Sony reform its existing refund system on PSN? Is there an alternate reality where Sony kept the 007 film license in the '90s…

People in this episode

Host: Colin Moriarty

Topics covered

• gaming news
• marketing strategies
• listener inquiries
• PlayStation updates
• video game releases

Keywords

• Grand Theft Auto VI
• PlayStation 5
• marketing rights
• Civilization VII
• BioShock
• listener inquiries
• video game pricing
• Mina the Hollower
• Call of Duty

Sponsors

BetterHelp

Mentioned in this episode

Organizations: Take Two, Sony

Products: Grand Theft Auto VI, PlayStation 5, Civilization VII, BioShock, Call of Duty, Mina the Hollower

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