About this episode

Harry Spaight and Janine Bolon discuss the challenges authors and creatives face in selling their work and how to overcome them.

Why Authors and Creatives Struggle to Sell (And How to Fix It) In this episode of Sales Made Easy, Harry Spaight sits down with Janine Bolon, serial entrepreneur, scientist, and author of Published Profitability, to tackle one of the biggest challenges facing authors and creatives today: why so many struggle to sell, and exactly what to do about it. Most entrepreneurs get it backwards. They pour money into marketing before they've ever made a single sale. Janine breaks down why sales has to c...

People in this episode

Host: Harry Spaight

Guest: Janine Bolon

Topics covered

• sales strategies
• marketing for creatives
• entrepreneurship challenges
• author marketing
• selling techniques

Keywords

• authors
• creatives
• sales
• marketing
• entrepreneurship

Mentioned in this episode

Books & works: Published Profitability

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