Sales Made Easy

Why Authors and Creatives Struggle to Sell (And How to Fix It) In this episode of Sales Made Easy, Harry Spaight sits down with Janine Bolon, serial entrepreneur, scientist, and author of Published Profitability, to tackle one of the biggest challenges facing authors and creatives today: why so many struggle to sell, and exactly what to do about it. Most entrepreneurs get it backwards. They pour money into marketing before they've ever made a single sale. Janine breaks down why sales has to c...

In this episode of the Sales Made Easy podcast, host Harry speaks with Barry Karch, a long-time realtor who identifies as an introvert. Barry shares his journey of rejecting traditional, pushy sales tactics in favor of a more authentic and relational method. He discusses how listening, empathy, and serving clients have led to his success, rather than the stereotypical aggressive sales persona. Barry emphasizes the importance of asking for the business in a non-pressured way, following u...

In this episode of the Sales Made Easy podcast, the host delves into the importance of effective discovery questions in the sales process. The conversation features Jim Irving, a seasoned sales expert and author, who shares insights from his extensive career in sales. Jim emphasizes the pitfalls of jumping straight into pitching without thoroughly understanding the prospect's needs. He highlights the significance of building trust and showing genuine interest in the client's probl...

In this episode of the Sales Made Easy podcast, host and guest Dave Helton discuss boosting sales through relational selling and networking. Dave shares his 28-year journey, the importance of networking in their success, and the significance of faith and community. Dave emphasizes the need to be seen, heard, and remembered. The conversation highlights how the firm's involvement in various networking activities has propelled their growth and helped them serve the community effectiv...

This episode of 'Sales Made Easy' features Rick Jordan, a self-made CEO, cybersecurity expert, keynote speaker, and founder of ReachOut Technology. Rick shares key insights from his journey starting as a McDonald's employee to becoming a nationally recognized voice in cybersecurity and business. The discussion covers essential sales techniques like uncovering needs, the power of follow-up questions, and the importance of building a business as if you are going to sell it. Rick also emph...

In this episode, Harry dives deep into one of the most crucial—and often overlooked—aspects of sales: trustworthiness. Are you truly a trustworthy person when you’re selling, or are you just saying what buyers want to hear? Harry candidly shares lessons from his own journey—both professional and personal—on why empathy, active listening, and understanding your buyer’s unique story are essential for building real trust. It’s not about pushing products or reciting a company pitch—it’s abo...

In this episode, we dive deep into the power of relational selling, sales leadership, coaching, and the importance of dignity in high-pressure sales environments. Host Harry Spaight welcomes Dr. Deepak Bhootra—executive coach, sales leadership strategist, and author of the upcoming book "Boundless Within"—for a dynamic discussion on thriving in sales without burnout. Discover why modern sales leaders must focus on coaching the person, not just the numbers, and how to adapt leadership styles f...

In this episode, we dive deep into the world of selling by cold outreach with special guest Gui Costin, CEO and founder of Dakota, an innovator in investment services and expert in outbound sales. Join host Harry Spaight as he uncovers actionable strategies to master cold email outreach, book more sales meetings, and stand out in today’s crowded marketplace. Discover the secrets to successful outbound sales, including how to craft personalized cold emails that get results, the importance of c...