About this episode

Callum Kennard discusses the importance of prioritizing quality over volume in AI search and SEO strategies.

Callum Kennard, Head of Sales at ClickSlice, explains why overplanning can be worse than bad execution and how to fix it by baking in iteration, defining a narrow ideal customer, and prioritizing citation quality over volume in SEO and AI search. He shows sales and marketing leaders how to stop confusing activity with progress and set realistic timelines for SEO and AEO results. Learn more at https://www.clickslice.co.uk/ .

People in this episode

Guest: Callum Kennard

Topics covered

• AEO Strategy
• AI Search
• SEO
• Sales Leadership
• Marketing Strategy

Keywords

• AEO Strategy
• AI Search
• SEO
• Sales
• Marketing
• Customer Focus
• Citation Quality

Mentioned in this episode

Organizations: ClickSlice

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