Ep. 179: The Reason You're Fully Booked, But Still Not Growing
About this episode
Lauren discusses the value of content creation and its impact on business growth in financial terms.
What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms. The Importance of Focusing on Content Creation. (00:21). Calculating Average Hourly Rate for Content Creation. (02:24). Time Management for Content Creation. (06:07). Breaking Down the Content Creation Process. (21:37). The Challenge and Next Steps. (28:44). Accountability and Support. (32:19 ). Work Through Your Own Numbers: Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026). Step 2 — What is the average spend of a new client? (e.g. $105 in the same month). Step 3 — Multiply those two numbers together 82 x $105 = $8,610. Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week. Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week). Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour. That is your rough hourly rate for content creation. Now ask yourself — are you treating…
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- Ep. 184: What Would You Do If You Weren't Being a Little Bitch About Your Business?
- Ep. 183: I Had No Money, Two Babies, and Zero Ducks in a Row — Here's How I Built a 7-Figure Salon Anyway
- Ep. 182: Listener Q&A - Fuel Prices, Retail Competition & Dealing with Online Hate
- Ep. 181: Training New Staff - Timelines, Pricing, and Why You Can't Put Everyone in the Same Box
- Ep. 180: The Real Reason Salon Owners Undercharge (And It Has Nothing To Do With Your Prices)
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