Ep 107: The Competitor Living Rent Free In Your Head

Ep 107: The Competitor Living Rent Free In Your Head

May 27, 2026 · 33 min · Season 1 · Episode 107

About this episode

The episode discusses how competitor fear affects practice owners and offers strategies to refocus on their own business.

Worried about the practice down the road? In this episode, Sachin and Todd unpack how competitor fear can push Practice Owners into rushed decisions, bad positioning, and scarcity thinking – and how to get back to playing your own game. You’ll hear two real stories: Todd’s bulk-billing competitor opening across his car park, and Sachin’s team nearly changing their billing model because a small practice opened 100 metres away. What you’ll get from this episode: How to tell the difference between a real competitor and a neighbouring practice. Why changing your model in response to someone else can damage your own positioning. Why ideas are not the thing to protect – execution is. The four reactions owners have when they feel threatened: leave, ask them to leave, hold back, or play full out. How to stop letting competitors live rent free in your head and focus on improving your own practice. Resources mentioned: Mindset by Carol Dweck The Infinite Game by Simon Sinek ..... P.S. Whenever you're ready, here are 4 ways we can help you grow your General Practice without burning out: Ask Us Anything (Free Support): Post your toughest Practice question in the SGPO Facebook Group and get…

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