How Long Should Your Podcast Be? (and where to find the answer)

How Long Should Your Podcast Be? (and where to find the answer)

July 6, 2026 · 31 min · Episode 1043

About this episode

This episode discusses how to determine the ideal length for a podcast and the importance of measuring audience engagement through completion percentage.

Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show. How Long Should My Podcast Be? The stand ard answer is "as long as it needs to be an not a minute longer." However, another way of looking at this is to ask, "How long can you hold someone's attention?" You Can See How Far People Listen to Your Show The Apple Dashboard: https://podcastsconnect.apple.com The Spotify Dashboard: https://creators.spotify.com Question of the Month Audio Tools Last week I had a ton of replies to the Question of the Month . The issue is some of you have a ton of bass. Some of you are so clear it's almost shrill. Other have lots of background noise. This use to take me FOREVER to deal with until I started using tools from Accentize. I use a tool called DXRevive Pro cleans up the audio. Their Dialogue Enhance helps adjust the tone and remove noise. Then they have a free plugin called…

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