Vibe Coding Custom Dashboards To Reimagine Marketing Attribution (with Lisa Sharapata from Metadata) | Ep. 259

About this episode

Mason Cosby interviews Lisa Sharapata about the shift in buyer behavior and innovative marketing strategies.

Buyers are not searching Google keywords in the dark funnel anymore. They are asking questions in private channels, large-language-model communities, Perplexity, and Slack communities. In episode 259 of Scrappy ABM, host Mason Cosby sits down with Lisa Sharapata to discuss this exact shift in buyer behavior. ㅤ Lisa shares how she is rewriting marketing playbooks by getting closer to the customer through first and second-party intent signals, in-person events, and Answer Engine Optimization (AEO). She explains how to use artificial intelligence to find content gaps, draft resources with human-in-the-loop oversight, and build highly specific dashboards using Claude code. ㅤ Mason Cosby and Lisa also discuss why turning off your brand advertising is a mistake and how a strong partnership with sales is strictly required for any account-based marketing program to survive. ㅤ 👤 Guest Bio Lisa Sharapata is the VP of AI and GTM Strategy at Metadata and the Founder of 4Profit GTM. With over 20 years of experience turning marketing into a revenue engine, Lisa specializes in building and aligning go-to-market systems. She previously built the marketing function from scratch at The Arbinger…

People in this episode

Host: Mason Cosby

Guest: Lisa Sharapata

Topics covered

• buyer behavior
• marketing attribution
• first and second-party intent signals
• Answer Engine Optimization
• artificial intelligence in marketing
• account-based marketing

Keywords

• buyer behavior
• marketing playbooks
• intent signals
• AI in marketing
• custom dashboards
• account-based marketing
• Answer Engine Optimization

Mentioned in this episode

Organizations: Metadata, The Arbinger Institute, BoostUp.ai, Mindtickle

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