Google's Agent2Agent Protocol: This radically changes how the web works.

About this episode

The episode discusses Google's Agent2Agent protocol and its potential impact on the web and SEO.

Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other. What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO. I share thoughts about A2A, the Agent Development Kit (ADK), Agent Cards, and why the future of the web might look very different, very soon. More, including links to all of the resources mentioned in my blog post: https://www.mariehaynes.com/googles-agent2agent-protocol-will-radically-change-the-web/ Subscribe to my newsletter for all of the interesting news as AI changes our world: https://mariehaynes.com/newsletter/

Topics covered

• Google
• Agent2Agent Protocol
• AI
• SEO
• technology

Keywords

• AI agents
• Agent Development Kit
• Agent Cards
• Customer Engagement Suite

Mentioned in this episode

Products: Agent2Agent, Agentspace, the Customer Engagement Suite, A2A, Customer Engagement Suite, Agent Development Kit

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