August 2026 SEO and AI News: EU AI transparency law, Claude watermarks, Google’s anti-scraping URLs
About this episode
The episode discusses recent developments in SEO and AI, including new EU regulations and updates from major tech companies.
Topics discussed: New EU transparency rules requiring clear labelling of AI-generated or AI-altered content across formats Microsoft Clarity is adding branded vs non-branded segmentation for AI query/citation reporting and share of authority Anthropic’s Claude embedding watermarks/metadata Google is expanding AI Mode with interactive visualisations, quizzes, Lens learning features, and Notebook/Gemini integrations Google is introducing google.com/goto redirecting tracking URLs aimed at reducing scraping abuse, with major rank-tracking tools saying it doesn’t impact tracking data News stories: https://www.euronews.com/my-europe/2026/08/02/ai-generated-label-becomes-mandatory-in-the-eu-for-companies https://clarity.microsoft.com/blog/branded-non-branded-queries/ https://www.cloudflare.com/press/press-releases/2026/cloudflare-adds-aeo-visibility-dashboard-to-its-aeo-suite-showing-brands-whether-ai-assistants-are-recommending-them/ https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content https://www.seroundtable.com/google-search-goto-tracking-41957.html Time stamps 00:00 Coming up on the show 00:26 Introduction 01:45 EU AI-labelling rules 06:31 Microsoft…
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