Turn client expertise into SEO gold | Search with Liv Day and Ellie Wraith

Turn client expertise into SEO gold | Search with Liv Day and Ellie Wraith

From Search with Candour by Candour

August 3, 2026 · 1h 2m · Season 4 · Episode 82

About this episode

Liv Day and Ellie Wraith discuss transforming client expertise into valuable SEO content and the importance of unique content in the AI era.

Liv Day and Ellie Wraith from Digitaloft join Search with Candour to explain how to turn client expertise into SEO gold and why you need to create content your competitors can’t copy. They explain why unique, non-commodity content matters more in the AI era, how to extract insights from hesitant clients, and how to build processes (checklists, writer access to experts, ongoing client questions) to ensure information gain. They discuss using first-party data (sales, customer service transcripts), surveys, and sources like Reddit to uncover real audience pain points, plus repurposing interviews and video assets across site pages based on page goals. Follow Liv & Ellie: Digitaloft: https://digitaloft.co.uk/ Liv on LinkedIn: https://www.linkedin.com/in/olivia-day-seo/ Ellie on LinkedIn: https://www.linkedin.com/in/elliewraith/ Chapters 00:00 Welcome to Search with Candour 02:46 Introducing Ellie Wraith 03:38 Introducing Liv Day 04:30 Why expertise matters now 09:48 Measuring information gain 15:12 Client chats vs keyword research 18:17 Handling hesitant experts 27:25 Personal brands and authority 32:53 What is trust in the AI era 35:10 Convincing clients to get on camera 37:04…

More episodes of Search with Candour

Explore listener stats, chart rankings, contacts and more on the Search with Candour podcast page.