About this episode

Roxana Saidi discusses her journey from marketing to founding her pistachio milk brand, Táche.

Roxana Saidi is the founder and CEO of Táche. However, before she founded her pistachio-milk brand, Saidi graduated with a degree in marketing and got her first job out of college in public relations in Los Angeles. She then founded a social media agency that eventually grew into a creative and brand strategy agency called Rx Social. She later moved to New York and transitioned into consulting, but while on a trip with her family, she was struck by an idea for a brand offering nut milk made from pistachios, which were a staple in her Middle Eastern household as a child. Her research proved that pistachio milk could be more sustainable than almond milk and more nutritious than oat milk, so she started Táche by experimenting in her kitchen and launched the brand in 2020. Táche quickly found its way into high-end cafés and grocery stores, such as Erewhon and Sprouts, and the brand recently entered Whole Foods with its three-ingredient pistachio milk.

People in this episode

Guest: Roxana Saidi

Topics covered

• entrepreneurship
• food and beverage
• sustainability
• marketing
• personal journey

Mentioned in this episode

Organizations: Táche, Rx Social, Erewhon, Sprouts, Whole Foods

Places: Los Angeles, New York

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