The Who What Wear Podcast: Coach Creative Director Stuart Vevers on NYFW Prep, the Gen Z Coach Craze, and Designing Cult-Favorite Bags

The Who What Wear Podcast: Coach Creative Director Stuart Vevers on NYFW Prep, the Gen Z Coach Craze, and Designing Cult-Favorite Bags

September 9, 2026 · 39 min

About this episode

Stuart Vevers discusses his career and insights on designing for Coach and Gen Z ahead of New York Fashion Week.

This week, Hillary Kerr is joined by the prolific creative director of Coach: Stuart Vevers. Vevers has had a wide-ranging career, from his first job at Calvin Klein in the 1990s to his roles as creative director at both Mulberry and Loewe. He talks all things Coach, including the brand's legacy and its upcoming New York Fashion Week show—which is happening today! Plus, he shares how he approaches designing for the younger generations and why he thinks the Tabby and Brooklyn bags have gained cult followings.  Watch this episode on our new YouTube channel, and be sure to subscribe!

People in this episode

Host: Hillary Kerr

Guest: Stuart Vevers

Topics covered

Mentioned in this episode

Organizations: Coach, Calvin Klein, Mulberry, Loewe

Products: Tabby bags, Brooklyn bags

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