About this episode

Adrienne Donnelly interviews Kathleen Amy about integrating structure and soul in building a sustainable business.

There's a version of business advice that tells you to just follow the strategy. Map the plan, hit the milestones, stay consistent. And there's another version that says trust your energy, move with the seasons, follow what feels right. But what if you didn't have to choose between the two? In this episode, Adrienne Donnelly sits down with Kathleen Amy, OBM, soulful VA, and host of the Soulful Strategies podcast. Kathleen shares how eight years in business have shaped her philosophy of structure with soul, and what it really looks like to build a sustainable business that holds you through the low seasons, the full seasons, and everything in between. You'll hear about Niching by values and energy rather than industry or job title Building visibility systems that run even when you're in a low season How to tell the difference between genuine rest and avoidance Knowing when to refer out and why it builds trust Creating strategy that fits your actual life, not just a plan on paper Running a service-based business doesn't mean being on all the time. This conversation is a reminder that structure and soul aren't opposites and that the most sustainable businesses are built with both…

People in this episode

Host: Adrienne Donnelly

Guest: Kathleen Amy

Topics covered

• business strategy
• sustainable business
• entrepreneurship
• visibility systems
• work-life balance
• structure and soul

Mentioned in this episode

Organizations: Soulful Strategies, Seed VA, Seed Virtual Assistants

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