Pricing With Confidence: What Every VA and OBM Needs to Know

About this episode

Adrienne Donnelly discusses the emotional and strategic aspects of pricing for virtual assistants and online business managers, sharing personal experiences and practical advice for building confidence in pricing.

Pricing is one of those topics that can bring up all the feelings. Fear, comparison, imposter syndrome, and sometimes even guilt. If you've ever mumbled your rate, followed your price with a "but," or quietly wondered whether you're charging too much, this episode is for you.   Whether you're just starting out or long overdue for a pricing review, the emotions around money in our businesses are real and valid. But pricing isn't just about numbers. It's about positioning, confidence, and building something that's actually sustainable.   In this episode, host Adrienne Donnelly gets honest about her own early pricing mistakes including the cringe-worthy moment she based her first client rate on her old payslip and shares the practical shifts that helped her build a financially sustainable business over the past decade. This isn't about telling you what to charge. It's about helping you think about pricing with more clarity, more strategy, and a lot less second-guessing.   You'll hear about   🌱 Why "you're too expensive" doesn't mean your pricing is wrong and what it actually tells you about positioning   🌱 How to add some science to your pricing so it's…

People in this episode

Host: Adrienne Donnelly

Topics covered

• pricing strategy
• confidence in pricing
• financial sustainability
• emotional aspects of pricing
• client communication

Keywords

• pricing
• virtual assistant
• online business manager
• confidence
• sustainability
• client rates
• imposter syndrome
• business strategy

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