About this episode

In this episode, Adrienne Donnelly and marketing strategist Bec Chappell discuss effective marketing strategies for service-based businesses beyond social media.

If you've ever felt like you're on a content hamster wheel, posting consistently, trying to feed the algorithm, and still wondering why the leads aren't flowing, you're not alone. So many VAs and OBMs are pouring time and energy into social media and quietly burning out in the process. The truth is, marketing your service-based business is so much more than showing up on Instagram. And when the economy gets tough and clients start watching their spend, knowing how to market strategically rather than reactively could make all the difference. In this episode, host Adrienne Donnelly is joined by Bec Chappell, a marketing strategist with nearly 20 years of experience helping service-based businesses build sustainable marketing systems. Bec has spent her career setting up marketing functions for businesses of all sizes, and she brings a refreshingly practical, no-hype approach to the conversation. You'll hear about 🌱 Why social media alone won't build a sustainable lead flow 🌱 The difference between "always on" marketing and campaign marketing 🌱 Practical strategies for marketing your business when clients are cutting spend 🌱 How to use AI smartly without losing your voice or…

People in this episode

Host: Adrienne Donnelly

Guest: Bec Chappell

Topics covered

• marketing strategies
• service-based business
• social media
• lead generation
• AI in marketing

Keywords

• content marketing
• sustainable marketing
• client acquisition
• marketing systems
• burnout

Mentioned in this episode

Organizations: Seed VA

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