About this episode

Delanie Fischer interviews Yousuf Ahmed about upcycling, sustainability, and the entrepreneurial journey of building an ethical brand.

Delanie Fischer chats with Yousuf Ahmed, founder and CEO of B-SIDES, about upcycling, sustainability, and building an ethical CPG brand—from origin story to sourcing, manufacturing, and growth. Yousuf also shares the routines and mindset practices that keep him grounded through the highs and lows of entrepreneurship, offering practical takeaways for anyone building a conscious business or looking for inspiration to upcycle in daily life. Episode Highlights: Inside the Evening Ritual That Keeps Yousuf Grounded Where You Start Isn't Likely Where You'll End Up 2 Mindsets Every Entrepreneur Can Use as Needed Releasing Perfectionism for the Sake of the Mission Inside Scoop: Production in the U.S. vs. Canada ____ A quick 5-star rating means a ton! ⁠https://podcasts.apple.com/us/podcast/self-helpless/id1251196416⁠ Get a bunch of free Self-Helpless goodies: ⁠https://www.selfhelplesspodcast.com/⁠ Ad-free episodes (audio & video) now on Patreon: https://www.patreon.com/selfhelpless⁠ Your Host, Delanie Fischer:⁠ https://www.delaniefischer.com⁠ ____ Related Episodes: We Need Your Art! For Health, Community, and More with Amie McNee…

People in this episode

Host: Delanie Fischer

Guest: Yousuf Ahmed

Topics covered

• upcycling
• sustainability
• entrepreneurship
• ethical branding
• mindset practices

Keywords

• upcycling
• sustainability
• entrepreneurship
• B-SIDES
• mindset
• ethical brand
• CPG

Mentioned in this episode

Organizations: B-SIDES

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