336. The #1 Lie Costing Self Storage Investors Millions
About this episode
AJ Osborne discusses the misconceptions about the self storage industry and reveals the risks and opportunities for investors.
The self storage industry is often described as one of the safest asset classes in commercial real estate. Low default rates . Recession-proof demand. An industry that rarely goes out of business . Only a fraction of a percentage of owners ever get foreclosed on. That story is a lie. You’ve heard it before. You’ve probably said it to other investors, your friends, and family when they ask you why you own a self storage facility or why you want to own one. This is not reality —and today, I’m going to show you proof that the self storage industry is riskier than investors could ever imagine. Why would I say this as someone who owns hundreds of millions in self storage? Because where there’s risk, there’s opportunity , and in 2026, the “perceived” risk is higher than ever —and so is the opportunity. This is the biggest lie in the self storage industry, and if you believe it , even for a second, you’ll get caught buying at the worst times and sitting on the sidelines during the best. This is how I was able to buy millions in undervalued assets after 2008—and in 2026, I’m doing it all over again. What you’ll learn in today’s show…
More episodes of Self Storage Income
- 345. How to Create More Demand for Your Self Storage Units (Grow Occupancy & Rents)
- 344. 3 Moves That Will Immediately Boost Your Self Storage Revenue (And Value!)
- 343. Where to Buy a Self Storage Facility (Finding Markets 101)
- 342. How to Be Successful in Self Storage (3 Things That Make The Difference)
- 341. How to Unlock “Hidden” Revenue in Any Self Storage Facility (Immediately)
- 340. 11 Red Flags You Can’t Afford to Ignore When Buying a Self Storage Facility
Explore listener stats, chart rankings, contacts and more on the Self Storage Income podcast page.