347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)

347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)

From Self Storage Income by AJ Osborne

May 5, 2026 · 19 min · Season 1

About this episode

This episode discusses the hidden opportunities in the self storage industry that smaller investors can capitalize on.

The self storage industry has a glaring “blind spot,” and it’s much bigger than you think . In fact, it represents over 19,000 self storage facilities spanning 98% of U.S. cities . The REITs? The larger players? They’re not doing anything about it. They can’t . But for you, the new or “smaller” self storage investor ? You are uniquely positioned to take advantage of massive opportunities , the likes of which we may never see again in our lifetime . Despite how far technology has come in the last 10-15 years, there are still thousands of mom-and-pop facilities that are hidden from public data . Why? Because they’re not online. They’re not marketing. They’re inefficient. And when it comes to market research, they’re invisible . What does this mean for you? In this episode, I’ll demonstrate how you can purchase one of these “undervalued” facilities , make operational improvements, cut unnecessary expenses, and increase revenue . These opportunities won’t be around forever. We’ve just entered a new wealth-creation cycle , but there’s only a five-year “runway” to start your self storage business and scale your portfolio before self storage figures itself out. The clock is ticking…

People in this episode

Host: AJ Osborne

Topics covered

  • self storage industry
  • investment opportunities
  • undervalued facilities
  • market research
  • wealth creation

Keywords

  • self storage
  • investment
  • mom-and-pop facilities
  • operational improvements
  • revenue increase
  • market research
  • wealth creation cycle

Mentioned in this episode

Organizations: REITs

Places: U.S., U.S. cities

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