
347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)
From Self Storage Income by AJ Osborne
May 5, 2026 · 19 min · Season 1
About this episode
This episode discusses the hidden opportunities in the self storage industry that smaller investors can capitalize on.
The self storage industry has a glaring “blind spot,” and it’s much bigger than you think . In fact, it represents over 19,000 self storage facilities spanning 98% of U.S. cities . The REITs? The larger players? They’re not doing anything about it. They can’t . But for you, the new or “smaller” self storage investor ? You are uniquely positioned to take advantage of massive opportunities , the likes of which we may never see again in our lifetime . Despite how far technology has come in the last 10-15 years, there are still thousands of mom-and-pop facilities that are hidden from public data . Why? Because they’re not online. They’re not marketing. They’re inefficient. And when it comes to market research, they’re invisible . What does this mean for you? In this episode, I’ll demonstrate how you can purchase one of these “undervalued” facilities , make operational improvements, cut unnecessary expenses, and increase revenue . These opportunities won’t be around forever. We’ve just entered a new wealth-creation cycle , but there’s only a five-year “runway” to start your self storage business and scale your portfolio before self storage figures itself out. The clock is ticking…
People in this episode
Host: AJ Osborne
Topics covered
- self storage industry
- investment opportunities
- undervalued facilities
- market research
- wealth creation
Keywords
- self storage
- investment
- mom-and-pop facilities
- operational improvements
- revenue increase
- market research
- wealth creation cycle
Mentioned in this episode
Organizations: REITs
Places: U.S., U.S. cities
More episodes of Self Storage Income
- 352. Self Storage Deals Are Selling for 50% Below Asking (How to Find Them) · June 9, 2026 · 57 min
- 351. Self Storage Analysis 101: How to Find and Underwrite Deals (Step by Step) · June 2, 2026 · 53 min
- 350. He Bought a Self Storage Facility for Less Than a Rental Property ($5K Down) · May 26, 2026 · 42 min
- 349. From “Accidental” Investor to Owning 13 Self Storage Facilities (2,800+ Units!) · May 19, 2026 · 1h 2m
- 348. Self Storage’s “Unfair” Advantage (Why It Beats Most Other Asset Classes) · May 12, 2026 · 38 min
- 346. How to Make Your Storage Portfolio "Bullet Proof" (Even in a Down Market) · April 28, 2026 · 46 min
Explore listener stats, chart rankings, contacts and more on the Self Storage Income podcast page.