347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)

347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)

May 5, 2026 · 19 min · Season 1

About this episode

This episode discusses the hidden opportunities in the self storage industry that smaller investors can capitalize on.

The self storage industry has a glaring “blind spot,” and it’s much bigger than you think . In fact, it represents over 19,000 self storage facilities spanning 98% of U.S. cities . The REITs? The larger players? They’re not doing anything about it. They can’t . But for you, the new or “smaller” self storage investor ? You are uniquely positioned to take advantage of massive opportunities , the likes of which we may never see again in our lifetime . Despite how far technology has come in the last 10-15 years, there are still thousands of mom-and-pop facilities that are hidden from public data . Why? Because they’re not online. They’re not marketing. They’re inefficient. And when it comes to market research, they’re invisible . What does this mean for you? In this episode, I’ll demonstrate how you can purchase one of these “undervalued” facilities , make operational improvements, cut unnecessary expenses, and increase revenue . These opportunities won’t be around forever. We’ve just entered a new wealth-creation cycle , but there’s only a five-year “runway” to start your self storage business and scale your portfolio before self storage figures itself out. The clock is ticking…

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