The Sales Principle That Built a $100 Million Company with Josh Mastel

The Sales Principle That Built a $100 Million Company with Josh Mastel

July 9, 2026 · 42 min · Season 6 · Episode 160

About this episode

Josh Mastel shares his journey from a challenging upbringing to building a successful tech solutions company, emphasizing the importance of doing hard things.

Do what is hard, and your life will be easy. Do what is easy, and your life will be hard. It's a simple idea, but for Josh Mastel, it became the philosophy that transformed every part of his life. In this episode of Sell by Being Human , host Alex Smith sits down with Josh Mastel, co-owner of Innovien Solutions, a tech solutions and staffing firm serving onshore and nearshore talent that's approaching $100 million in ARR and has landed on the Inc. 5000 list of fastest growing companies for six years running. Josh's story starts a long way from that success. Raised on the South Side of Chicago, he moved out at 16 with his older brother, working and paying rent on his own before he had even finished high school. Two years later, his brother, the closest thing he had to a father figure, died in a car accident. Josh spent the next seven years masking the pain behind a charismatic, "everything's great" exterior, until a first sales manager named Kirby Style saw something in him worth investing in and taught him a principle that still runs his company today: do what is hard, and your life will be easy. That lesson, paired with a hard won lesson in vulnerability, took Josh from a…

People in this episode

Host: Alex Smith

Guest: Josh Mastel

Topics covered

Keywords

Mentioned in this episode

Organizations: Innovien Solutions

Places: South Side of Chicago

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