About this episode

The episode discusses the complexities of origin stories in entrepreneurship and the concept of selling before having a product.

Origin stories aren't as clean as they are made out to be. A lot of the time you sell what you don't yet have and see who bites. So, how do you really get going early on? Stories from the Howard Schultz, Starbucks founder and more.

People in this episode

Host: Jason Kitenge

Topics covered

• origin stories
• entrepreneurship
• selling
• business strategy
• startups

Keywords

• fake it till you make it
• Howard Schultz
• Starbucks
• entrepreneurship
• business strategy
• selling
• startups

Mentioned in this episode

Organizations: Starbucks

More episodes of Sell First Build Second

• Mastering Enterprise Sales with Jarron Tate · January 25, 2026 · 49 min
• Smart Words from Smart People II · December 23, 2025 · 9 min
• Coffee's for Closers · November 23, 2025 · 9 min
• 10 Cents on The Dollar · October 21, 2025 · 11 min
• How Not To Be Stupid · September 23, 2025 · 10 min
• Death, Taxes (and Distribution) · September 9, 2025 · 9 min

Explore listener stats, chart rankings, contacts and more on the Sell First Build Second podcast page.