Fake It Til You Make It

Fake It Til You Make It

From Sell First Build Second by Jason Kitenge

July 31, 2025 · 9 min

About this episode

The episode discusses the complexities of origin stories in entrepreneurship and the concept of selling before having a product.

Origin stories aren't as clean as they are made out to be. A lot of the time you sell what you don't yet have and see who bites. So, how do you really get going early on? Stories from the Howard Schultz, Starbucks founder and more.

People in this episode

Host: Jason Kitenge

Topics covered

  • origin stories
  • entrepreneurship
  • selling
  • business strategy
  • startups

Keywords

  • fake it till you make it
  • Howard Schultz
  • Starbucks
  • entrepreneurship
  • business strategy
  • selling
  • startups

Mentioned in this episode

Organizations: Starbucks

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