May The Best Story Win

May The Best Story Win

From Sell First Build Second by Jason Kitenge

August 13, 2025 · 10 min

About this episode

This episode discusses the significance of storytelling in business and the lessons learned from notable figures.

"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette Simmons This week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.

People in this episode

Host: Jason Kitenge

Topics covered

  • storytelling
  • business
  • entrepreneurship
  • personal connection
  • marketing
  • communication

Keywords

  • storytelling
  • business
  • Annette Simmons
  • Gary Halbert
  • marketing
  • entrepreneurship
  • communication

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